Influencer and Marketing Manager

Our client is a fast-growing US-Based pet brand selling innovative tools that have quickly become essentials in millions of homes.

Their products reach customers through their direct-to-consumer store and major retailers. Creator-led commerce—especially on Tik Tok Shop—is one of their fastest-growing acquisition channels.

We are seeking an organized, proactive, and creator-obsessed Tik Tok Shop Affiliate Specialist to support the daily operations and scaling of our creator program.

In this hands-on role, your primary mission is to ensure our affiliate pipeline never stalls. You will drive daily outreach, manage creator sample fulfillment, coordinate automated communications, moderate our creator community, and analyze short-form content patterns that generate revenue. Working directly with our Director of Content and Community, you will turn high-level campaign plans into consistent operational action that directly impacts month-over-month affiliate GMV.

• Support the day-to-day execution and operational health of the client's Tik Tok Shop affiliate program.
• Build, launch, and optimize creator outreach campaigns and automated follow-up sequences using Cruva.
• Review incoming sample requests, evaluating creators based on audience fit, content quality, and sales potential.
• Coordinate time-sensitive sample fulfillment workflows directly with our warehouse logistics team.
• Monitor Tik Tok Shop account health, handle documentation, manage support tickets, and resolve operational roadblocks quickly.
• Track program risks, performance gaps, and activation metrics, reporting insights directly to the Affiliate Marketing Manager.

• Help execute affiliate campaigns, creator contests, seasonal challenges, and performance incentives.
• Clear campaign details, deadlines, and deliverables to creators; track participation and follow up to drive posting volume.
• Analyze creator content to identify why specific videos win or underperform (evaluating hooks, lighting, product demonstrations, pacing, and calls-to-action).
• Translate winning content patterns into actionable creator briefs and share performance insights with internal teams.
• Develop and test new campaign angles to reactivate dormant creators and underutilized communication channels.

• Act as the frontline voice for the brand across Tik Tok Shop Affiliate Center Messages and our Creator Discord.
• Foster an active, supportive creator community by posting announcements, content inspiration, challenge updates, and actionable tips.
• Answer creator inquiries promptly, ensuring affiliates feel supported rather than treated as transactional partners.
• Utilize AI and automation tools to streamline recurring reminders, updates, and creator follow-ups.
• Support the reactivation and ongoing management of our ambassador program via Upfluence.
• Source UGC creators for scripted ad content, retail push campaigns, and new product launch initiatives.
• Support the broader organic social strategy by scheduling approved short-form content in Later.
• Edit raw UGC clips into platform-native, high-converting social posts across Tik Tok, Instagram, Facebook, and You Tube.

• Experience:
  
  Minimum of 2 years of hands-on experience managing or supporting a Tik Tok Shop affiliate program for a CPG/consumer brand (outside of the fashion category).
• Platform Knowledge:
  Proficiency with Tik Tok Shop Affiliate Center, short-form social platforms, and creator management software. Direct experience with Cruva, Upfluence, Discord, and Later is strongly preferred.
• Content Literacy:
  Strong instincts for short-form video mechanics—you know what makes a compelling hook, a smooth product demo, and a converting call-to-action.
• Technical
  
  Skills:
  
  Experience utilizing AI tools and workflows to automate repetitive creator communication and task management. Basic short-form video editing skills.
• Soft Skills:
  
  Exceptional organizational skills, high attention to detail, proactive problem-solving, and strong written communication skills tailored for creator relationships.

• Outreach & Activation:
  Consistency of creator outreach and speed of sample request processing.
• Creator Participation:
  Increase in creator posting volume and participation rate in active campaigns.
• Community Engagement:
  Response time and engagement levels within Discord and Affiliate Center…