Franchise Development Marketing Coordinator

About Youth Athletes United

Youth Athletes United is a dynamic and fast-growing organization dedicated to empowering young athletes through sport, teamwork, and personal development. Our franchise network is expanding rapidly, and we are looking for a talented marketing professional to help drive our franchise development efforts to the next level.

The Franchise Development Marketing Coordinator will play a critical role in supporting the growth of the Youth Athletes United franchise network. This position is responsible for developing and executing marketing strategies that attract qualified franchise candidates, nurture leads through the sales funnel, and strengthen relationships with franchise brokers and consultants. This role reports directly to the Vice President of Franchise Development.

• Develop and manage compelling franchise development content including brochures, landing pages, email campaigns, social media, and presentation decks while ensuring brand consistency across all channels
• Maintain and update franchise development pages on the company website and create a content calendar to ensure consistent and strategic messaging
• Collaborate with the internal marketing team to align franchise development messaging with overall brand standards and regularly update candidate-facing collateral

• Build, manage, and optimize multi-touch drip email campaigns and segmented nurture sequences targeting prospective franchise candidates at various stages of the discovery process
• Oversee paid digital advertising campaigns and franchise portal listings to drive qualified lead generation, conducting A/B testing to continuously improve performance
• Manage the franchise development CRM to ensure accurate lead tracking, pipeline visibility, timely follow-up, and lead scoring to prioritize qualified candidates

• Serve as the primary marketing point of contact for franchise broker networks and consultants, developing broker-specific toolkits, newsletters, and presentation materials
• Plan and coordinate broker webinars, virtual presentations, and in-person events to educate and engage the broker community
• Track broker referral activity and campaign performance, providing regular ROI reporting and developing incentive programs to strengthen broker relationships and drive referral volume

• Research franchise development marketing trends, benchmark against industry peers, and maintain a franchise development marketing playbook outlining SOPs, templates, and messaging frameworks
• Support the VP of Franchise Development in preparing materials for franchise expos, trade shows, and industry conferences
• Develop and execute strategies that reflect best-in-class franchise development practices to position Youth Athletes United competitively in the marketplace

• Manage franchise development social media channels and develop targeted advertising campaigns to attract and engage entrepreneurial-minded prospective franchisees
• Leverage Linked In to build brand awareness within the franchise broker and entrepreneurial communities
• Monitor and respond to inquiries submitted through social channels and franchise development web forms in a timely and professional manner

• Track and report on all franchise development marketing KPIs including cost per lead, conversion rates, broker referral volume, and campaign ROI through weekly and monthly dashboards
• Use data insights to make informed recommendations for marketing budget allocation and campaign optimization
• Manage the franchise development marketing budget, tracking spend and ensuring…