Senior Paid Social Manager - Brand

Senior Manager, Paid Social Marketing Key Responsibilities

Build the creative engine with in-house and agency teams

• - Own the paid social creative pipeline end to end, from insight and brief through production, trafficking, and post-mortem, with clear monthly throughput targets.
• - Write sharp, insight-led creative briefs that give in-house designers, agencies, and creators a real point of view to execute against, and manage those partners on scope, calendar, reviews, and quality.
• - Build and manage a creator and UGC pipeline, including sourcing, briefing, licensing, and usage rights, for an always-on supply of platform-native assets.
• - Own creative performance analysis, including hook rate, hold rate, CTR, CVR, and fatigue curves by concept, and codify learnings into playbooks that compound across brands.

Own paid social performance, strategy, and budgets

• - Develop and own paid social acquisition and revenue targets across a portfolio of B2C brands; hit ROAS, CAC, and revenue goals by brand, and reallocate budget based on marginal return and creative supply.
• - Design and maintain best-in-class account structures across Meta and Tik Tok, including campaign architecture, audience strategy, and exclusions, and manage all core formats from Advantage+ and Reels to Spark Ads and lead forms.
• - Run a rigorous test-and-learn roadmap across creative, audiences, bidding, placements, and landing pages, and partner with analytics and CRO so traffic converts to incremental revenue.
• - Ensure flawless conversion tracking and first-party data integrations that respect healthcare privacy expectations, and navigate ad policy in a regulated category, including special ad categories, restricted claims, and appeals.
• - Partner closely with brand, paid search, SEO, lifecycle, and affiliate teams, and with clinical, legal, and compliance partners on lightweight approval workflows; build dashboards that give leadership visibility into spend, performance, and creative-level reads.

• - 5–8 years in performance-oriented paid social with hands-on ownership of meaningful budgets on Meta and Tik Tok for B2C, DTC, or e-commerce brands, ideally a multi-brand portfolio; healthcare, telehealth, or regulated category experience a plus.
• - Demonstrated ownership of the creative process for paid social, not just media buying: briefing and shipping high volumes of creative with in-house designers, agencies, freelancers, and creators, including scoping and quality control of that outside work.
• - Experience with organic social and community management, including moderation in sensitive topic areas.
• - Strong analytical ability, including LTV analysis, marginal ROAS, incrementality, and disciplined test design, plus command of GA4 and Conversions API.
• - Strong creative judgment: can articulate why an ad works, write a hook that earns attention in the first second, and give feedback that improves an editor's next cut.
• - Builder mentality and a bias toward velocity; strategic enough to own a 12-month channel strategy and hands-on enough to write a brief the same day.