VP of Marketing

Split Metrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• Split Metrics Acquire, a platform for automating and optimizing Apple Ads.

• Split Metrics Agency, a full-service mobile marketing agency staffed by top experts.

• Split Metrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.

• App Radar by Split Metrics : an ASO platform with advanced keyword and competitor insights.

• For almost 10 years, we’ve been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.

• An Apple Ads Partner, Split Metrics is the 1st company to build the Apple Ads management platform.

• Working with top mobile companies and brands globally:
  Skyscanner, Glovo, Flo, Babbel, Wooga and many more.

• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.

• Integrated AI into our strategic approach since 2023.

• Effectively collaborate across 20+ countries with a remote-first and supportive culture.

We’re looking for a strategic and hands‑on VP of Marketing to lead marketing at Split Metrics and help drive the next stage of the company’s growth.

In this role, you’ll own our marketing strategy across brand, positioning, demand generation, content, and go-to‑market execution.

Reporting directly to the CEO and leading a team of 8 across Demand Generation, Content, and Design, you’ll partner closely with Product, Sales, Customer Success, and the leadership team to drive awareness, pipeline, and revenue growth.

• Opportunity to define new positioning and shape the future narrative.

• Launch and scale new GenAI‑powered products.

• Significant ownership across brand, demand generation, product marketing, and growth.

• Freedom to build and scale PLG initiatives with substantial room for experimentation and impact.

• Opportunity to implement and scale an AI‑first marketing stack.

• Work with some of the world’s leading brands and mobile‑first companies.

• Collaborate closely with an experienced executive team, including the CEO, CPO, and CRO.

• Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.

• Lead the evolution of the Split Metrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.

• Own demand generation and pipeline growth across Mid‑Market and Enterprise segments.

• Drive go-to‑market strategy and execution for existing products, new product launches, and portfolio‑wide initiatives.

• Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.

• Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives.

• Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption.

• Drive PR, thought leadership, industry visibility, events, and strategic partnerships, including relationships with key ecosystem partners.

• Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact.

• Lead, develop, and scale a high‑performing marketing organization.

• 10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high‑growth technology companies.

• Strong experience across demand generation, brand, content, and GTM strategy.

• Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go‑to‑market…