Livestock Marketing Intern

States considered:
All U.S. states will be considered.

The Livestock Marketing Intern will play a pivotal role in supporting key Livestock marketing and communication initiatives, working closely with members of the Livestock marketing team. While actively participating in ongoing planning and implementation efforts, the intern will spearhead essential projects not limited to focusing on the development of promotional materials, identification of digital media opportunities, building creative assets like photo or video, executing operational efficiencies, as well as support for any key conventions or meetings.

• Advertising and Promotional Development
• a. Collaborate with Livestock Marketing Communications to identify specific initiatives and tactics within the communication plan(s) to execute and roll out.
• b. Lead the development of each tactic from initiation to execution, ensuring adherence to key milestone dates and building associated timelines.
• c. Provide constructive feedback on initial drafts and take ownership of commercial reviews.
• d. Formulate an internal communication plan emphasizing the purpose and utility of the tools, aligning them with broader goals.
• Recommend Digital Marketing Enhancements & Improvements:
• a. Collaborate across functions, including OTC/Retail, Digital and/or with agency partners, to identify opportunities for refining and expanding Zoetis Livestock's social media profiles and online presence through content development and digital marketing trends
• b. Establish benchmarks, define key performance indicators (KPIs), and collaborate with the team to enhance reporting mechanisms.
• c. Engage with other business units within Zoetis to gain insights from their social media channels or digital platforms identifying synergies, alignment opportunities, and strategies to elevate our digital presence.
• Convention/Event Support:
• a. Assist the team in various aspects of event planning and coordination, including logistics and scheduling to ensure seamless execution of the convention/meeting.
• b. Collaborate with marketing communications as well as our agency partners to execute assets for events and sponsor ships associated with the conference.
• c. Support media relations and event interviews with our public relations team.
• Market Research:
• a. Collaborate with Livestock Marketing as well as the Zoetis Market Research team to define the scope of a Market Research (MR) project and outline discussion materials.
• b. Support the execution of the project, helping to report relevant findings and actionable insights.
• Final Project – Tactical Rollout Recommendations:
• a. Present a communication plan and rollout recommendations to Livestock Marketing team to support developed initiatives.
• b. Outline clear next steps and actions for key project initiatives.

• Undergraduate Junior or above; post-graduate students in Masters, MBA, pHD programs also welcome

Experience in Livestock welcomed, but not a requirement.

Majoring in:
Animal Science, Marketing, Business, or Communications or similar field

Computer experience:
Microsoft Windows, Outlook, Word, PowerPoint, Excel;
Acrobat Pro.

Attention to detail, ability to work cross functionally in fast past environment, excellent written and verbal communication skills.

Ability to independently organize and prioritize multiple projects in a fast-paced environment and deliver high performance and quality on deadline.

Must demonstrate initiative, resourcefulness, accountability, and willingness to accept challenges and lead change

• Ability and willingness to travel 25% of the time

The following hourly pay rates reflect the anticipated base…