Copywriter

Growth Copywriter (Performance Creative). The Absorption Company | Remote | Full-Time | Salary | US Based.

Reports to:

Director of Performance Creative and VP of Marketing.

The Absorption Company is a fast-growing DTC supplement brand built around proprietary absorption technology. We make supplements that actually work and we make ads that prove it. We are in an aggressive growth phase and our creative output needs to match that pace. We run performance creative across Meta, Tik Tok, Google, and CTV and we produce the kind of ads that stop thumbs, hold attention, and convert.

This is not a brand copywriting team. This is a performance creative operation.

We are hiring a Growth Copywriter to own the copy execution across our paid social creative pipeline. You will work directly with our Director of Performance Creative, Director of Brand Marketing, Director of E-commerce, Creative Strategists, and Designers to write high-volume, high-quality paid social ad copy across Meta, Tik Tok, Google, and other performance channels.

This is a pure execution role, but not a blind one. Our Creative Strategists build the messaging architecture (persona, funnel stage, claims, objections) and hand you a hypothesis-led roadmap. Your job is to take that plan and write copy that's sharper, cleaner, and more compelling than what the brief outlined, while staying inside the persona and message the strategist built. You're also the person in the room who pushes on how to say something to a specific audience, and who treats every hook and headline as something to be tested, not just written once and moved past.

Partner closely with design to elevate static ad headlines to find messaging that resonates with our customers. Video scripts (AIDA, PASDA etc), and cross-department copy support are secondary functions you may assist with, but paid social copy is where the majority of your time lives.

• Write paid social ad copy for 10+ concepts per day across Meta, Tik Tok, Google, and other performance channels: primary text, headlines, and CTAs.
• Partner with Creative Strategists on persona and messaging work: understand who we're speaking to and why, and adjust tone, angle, and hook style accordingly rather than writing one voice for everyone.
• Partner with the Director of E-commerce to write enticing landers for acquisition, leveraging messaging and persona insights.
• Write multiple angles per concept designed to isolate why one hook or headline outperforms another, not just to hit volume.
• Use performance signals (CTR, hook retention, thumb-stop rate) surfaced by the Creative Strategist to inform your next round of copy.
• Collaborate closely with Creative Strategists, designers, and editors to ensure copy is working with the creative, not against it.
• Assist with static ad copy and video script support as needed.
• Support UGC script review and founder-led content as requested.
• Flex into cross-department copy needs as they arise.
• Write compliantly within supplement and wellness advertising guidelines.
• Deliver fast, take feedback well, and iterate without losing quality.

• 2+ years of copywriting experience in a performance marketing or DTC environment.
• A portfolio that includes paid social ad copy:
  Meta ad copy, hooks, headlines, static copy, or scripts.
• Proven ability to write short, punchy, declarative copy that drives action.
• Demonstrated ability to treat copy as an ongoing test, not a one-off write, comfortable generating variants meant to isolate what's driving performance (this can come from any channel with structured testing: paid social, email subject lines, landing pages, SMS).
• Experience adjusting tone and messaging for different audience segments or…