Sr Segment Marketing Manager

JOB OBJECTIVE

Work in conjunction with Product Development & Adoption (PDA), R&D, and Product Marketing Teams to develop, plan, communicate, execute, and lead worldwide marketing strategies (short and long-term) and tactics for the market segments using clearly defined goals, objectives, critical success factors, timelines, budgets, and metrics. Responsible for creating and managing the programs and communications about our products and services to internal and external customers in assigned market segment area(s).

Translate and coordinate Product Management and Product Marketing goals and strategies into successful global market segment marketing plans and activities that achieve business objectives. Work closely with branch marketing and marketing services to ensure successful adoption and execution of global marketing plans and sales activities. Critically, this person must be able to perform the below duties showing credibility and industry knowledge to the customers and to internal stakeholders.

• Growth projections and realistic revenue targets for the segment.
• Target company identification (which pharmaceutical companies and which therapeutic areas represent the best growth opportunities).
• Product area prioritization (e.g., small molecules, biologics, cell and gene therapy, etc.).
• Value positioning and competitive differentiation for each product area.
• Tactical approaches and marketing initiatives aligned with pharma customer needs.

Direction 1 – Marketing Execution

• Take an active role in generating customer-facing materials and promotional campaigns.
• Drive marketing initiatives that support company focus areas.
• Lead the development of campaigns, collateral, and promotional programs in partnership with internal stakeholders.

Direction 2 – Market Intelligence

• Attend industry conferences and conduct customer visits to identify emerging trends and unmet needs.
• Monitor pharmaceutical industry activity, particularly new biotech acquisitions and market shifts.
• Gather field insights into customer priorities and competitive threats.
• Co-travel with SCMT to strengthen market understanding and drive strategy refinement.

• Work with global branches and regional marketing teams to develop tactics that are both strategically aligned and regionally appropriate.
• Provide guidance and support to branches, other Segment Marketing Managers, and business units on segment strategy and best practices.
• Ensure consistent execution of global strategy while enabling regional flexibility where appropriate.
• Monitor and measure the effectiveness of marketing strategies and initiatives across regions and business units.
• Maintain extensive and effective communication across the organization— from core product management teams to global colleagues—to ensure alignment and accountability.

• Mentor other Segment Marketing Managers and business unit colleagues on go-to-market approaches.
• Coach team members on market analysis, competitive positioning, and strategic thinking.
• Share industry knowledge and pharmaceutical customer insights with colleagues.
• May include direct management responsibility for junior marketers or team members as needed.

• Demonstrates inclusion through their own words and actions and is accountable for a safe workspace. Acts with kindness, curiosity, and respect for others.
• Embracing and being open to incorporating Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.
• Understands and complies…