Digital Marketing Generalist

Company: 1

Source BPO

Location:

Remote

Job Type: Full-Time

Job Title:

Digital Marketing Generalist

Experience

Required:

3+ years

• Manage SEO activities, keyword research, on-page optimization, and content planning
• Write and edit website content, blogs, landing pages, emails, and marketing copy
• Plan and execute email marketing campaigns
• Manage social media content, campaigns, and performance
• Assist with Google/Meta advertising campaigns and performance tracking
• Develop digital marketing strategies and campaigns
• Monitor website, SEO, social media, email, and campaign performance
• Use GA4, Search Console, SEMrush, and other marketing tools
• Conduct competitor and market research
• Use AI tools such as ChatGPT, Claude, and other relevant tools to improve research, content creation, analysis, and execution
• Identify opportunities to automate repetitive marketing tasks and improve productivity
• Coordinate with designers, developers, and other team members when required

• Strong understanding of overall digital marketing, rather than expertise in only one area
• Ability to independently execute tasks from planning to completion
• Strong writing and communication skills
• Analytical and problem-solving mindset
• Comfortable working with multiple digital marketing tools
• Strong understanding of AI-assisted marketing and willingness to continuously learn new tools
• Proactive, responsible, and focused on measurable results