Coordinator , Program Marketing

The Coordinator I, Program Marketing, for Innovas, is responsible for creating, developing, and implementing full life-cycle marketing campaigns for all OTA (Other Transaction Agreements) opportunities. This can include tactics such as website development, solicitation communications, email creation, technical workflows, reporting, and list management.

In addition, this role plays a key part in supporting OTA events. You will be responsible for planning and overseeing marketing communications, event logistics, and reporting for various events. These events can include virtual programs, trade shows, and conferences/meetings (in-person, hybrid, or virtual).

This position is a driving force behind marketing strategies that support prominent divisions including the Space Systems Command (SSC) and the Naval Surface Warfare Center (NSWC) – Crane Division.

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc.
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc.
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities.
• Set up the technical build for each campaign and help manage the Mar Tech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists.
• Build opportunity target lists from SBIR/Gov Win or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in Hub Spot
• Help with customer success by answering all incoming questions from customers and prospects.
• Keep tasks updated in  and assist the Program Marketing leads with their cascaded needs.
• Create, manage, and support OTA events such as virtual and/or in-person webinars, trade shows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events.
• Attend project-specific events on behalf of OTAs to ensure event needs and logistics are met.
• Support all marketing tactics as stated in the OTA SOWs.
• Assist with reporting metrics that will be presented back to government customers.
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance.
• Engage and build strong relationships with members and potential members at events.
• Other duties as assigned.

• Bachelor’s degree in communication, marketing or equivalent education/experience.
• 1+ years of relevant experience working in a marketing or communications role.
• Strong organizational skills and work ethic with an unwavering sense of integrity.
• Dependable and deadline oriented, with exemplary attention to detail.
• Ability to work independently and extremely well with others to ensure strong relationships with our internal and external team members.
• Technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently is required.
• Self-motivated and team-oriented, willing to jump in and help when needed on projects.
• Ability to take feedback, change direction when needed, and unafraid to ask questions.
• Enthusiasm for our mission and vision.

• Knowledge of various marketing technology tools and concepts e.g. marketing automation platforms (Hub Spot), CMS (Wordpress), CRM (Salesforce), design (Adobe Creative and Canva), and digital advertising (Linked In, Google, Rollworks).

Remote

Travel for this position is estimated up to 25%

Come join the team that is helping to pave the way for innovative technology advancement!