Senior Value Creation Marketing Manager

The Opportunity Quidel Ortho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

Senior Value Creation Marketing Manager. The Senior Value Creation Marketing Manager develops and operationalizes value-based tools, insights, and frameworks that strengthen commercial positioning across key channels, including government, Canadian Health Services, Integrated Delivery Networks (IDNs), and distribution. This role quantifies product value, develops stakeholder-specific value propositions, and enables marketing and sales teams to communicate measurable clinical, operational, and financial impact. The manager plays a critical role in advancing value-based messaging across marketing, sales training, and customer conversations.

• Value Development & Quantification
  • Own Quidel Ortho's customer value strategy and lead the commercialization of value across key healthcare segments.
  • Lead the strategy, build, and maintenance of value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines.
  • Lead executive-level value discussions with health systems, IDNs, government stakeholders, and key accounts.
  • Identify emerging customer challenges and market opportunities and translate them into scalable value programs.
  • Represent Quidel Ortho as a thought leader in healthcare value creation and diagnostic economics.
• Cross‑Functional Enablement
  • Lead Channel & Integrated Marketing / Product Teams to develop value-driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel.
  • Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value-based health‑outcomes and reimbursement materials tailored for clinical stakeholders.
  • Work closely with sales enablement and training teams to embed value-based positioning into curricula, tools, and field resources.
  • Build the North American Quidel Ortho customer value strategy, liaison with North America marketing and Global Business Units ensure alignment on value drivers, assumptions, and customer-facing narratives.
  • Create pull through campaign aligned with sales leadership to ensure the adoption of value‑based thinking across marketing and commercial teams.
  • Promote data-driven decision making and consistent use of value‑based tools in customer engagement.
• Insight Generation & Analysis
  • Conduct quantitative analysis/studies to support the development of value-based messages.
  • Engage thought leaders to produce value-focused publications and economic evidence that quantify the financial gains delivered by QO solutions.
  • Perform other work-related duties as assigned.

• Education:
  
  Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field.
• Experience:
  
  Eight or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a…