Vice President Performance Marketing

The Vice President of Performance Marketing is responsible for developing and executing comprehensive marketing strategies to drive patient acquisition, brand awareness, and revenue growth. This executive leader will oversee all aspects of marketing, digital strategy, demand generation, and communications to ensure the organization reaches its target audiences effectively. The ideal candidate is a data-driven marketing expert with a strong background in behavioral healthcare marketing, growth strategy, and patient-centric engagement.

The Vice President of Performance Marketing is responsible for developing and executing comprehensive marketing strategies to drive patient acquisition, brand awareness, and revenue growth. This executive leader will oversee all aspects of marketing, digital strategy, demand generation, and communications to ensure the organization reaches its target audiences effectively. The ideal candidate is a data-driven marketing expert with a strong background in behavioral healthcare marketing, growth strategy, and patient-centric engagement.

In addition, the individual will deliver appropriate analytics, reporting, and data across all areas of marketing and define and measure business performance across different product lines, sales segments, and geographies. This role will require the individual to handle large sets of data within multiple systems to develop custom reports, as well as build and maintain key analytical models and presentations to disseminate company-wide.

This person will own the responsibility of marketing's monthly, quarterly, and annual financial and operational performance

• Marketing Strategy & Leadership: Develop and implement a holistic marketing and demand generation strategy that aligns with the organization's business objectives, positioning it as a leader in healthcare treatment.
• Demand Generation & Growth: Design and execute multi-channel demand generation campaigns, including paid media, SEO, email marketing, referral programs, and content marketing, to attract and retain patients.
• Brand Management & Positioning: Strengthen and differentiate the brand in the healthcare space through targeted messaging, storytelling, and thought leadership initiatives.
• Digital & Performance Marketing: Oversee digital marketing initiatives, including website optimization, social media, PPC, and CRM strategies to enhance engagement and conversion rates.
• Data-Driven Decision Making: Utilize analytics, KPIs, and A/B testing to measure marketing effectiveness and optimize campaigns for maximum ROI.
• Patient & Provider Engagement: Develop targeted marketing strategies that engage both patients and healthcare providers, enhancing referral networks and partnerships.
• Content & Communications Strategy: Lead content marketing efforts, including blogs, video, webinars, and white papers to educate and inform key audiences.
• Team Leadership & Development: Build, mentor, and manage a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
• Budget Management: Oversee marketing budget allocation, ensuring optimal use of resources and cost-effective campaign execution.
• Partnership & Vendor Management: Collaborate with external agencies, technology providers, and partners to enhance marketing capabilities and reach.
• Define overall strategy on a quarterly and annual basis.
• Communicate departmental strategy using coherent, logical KPIs.
• Manage department expenses strategically in accordance with financial goals of the company.
• Responsible for financial and operational execution of the department, ensuring admissions goals are hit at targeted Cost per Admission (CPA).
• Develop reporting framework and produce…