Senior Manager, Lifecycle Marketing

At Evolve , we’re on a mission to make vacation rental easy for everyone. Our high-performing, customer-obsessed team runs on curiosity, communication, and accountability—working together to create exceptional experiences for our owners and guests. Whether solving big challenges, delivering outstanding results, or celebrating wins, we approach every day with purpose and passion. If you’re ready to join a mission-driven company where every teammate has the opportunity to thrive, Evolve might just be the place for you.

Why this role

As Senior Lifecycle Marketing Manager, you'll own the owner lifecycle program end-to-end: the strategy, the journeys, the platform, and the results. In your first year, you'll consolidate our sending onto Customer.io, map and rebuild the journeys for each owner segment, and turn a set of disconnected sends into a measured system that drives two key metrics: qualified lead conversion and six-month owner retention.

This is an owner-operator role. You'll be as comfortable building and debugging a journey in the platform and writing email copy as you are presenting strategy to leadership. We are looking for a senior individual-contributor on a small, flat team where you'll lead through clarity and evidence rather than headcount.

Growth owns Evolve's owner funnel from first impression to a signed agreement and a live listing, across five programs:
Attract, Convert, Launch, Nurture and Foundations. This role owns Nurture.

Lifecycle Strategy & Journeys

• Own owner lifecycle marketing end-to-end—every scheduled and triggered message an owner receives, from their first information request through onboarding, their first 180 days, and beyond.
• Audit all current and planned communications, converting findings into mapped, segment-specific journeys. Our Core, Plus, and Pro owners run distinct operations and require tailored engagement—Pro in particular needs a newly defined journey.
• Expand lifecycle channels beyond email and SMS. In-product nudges, push notifications, help content, and timed sales or onboarding touchpoints should all form a cohesive journey.

Platform & Infrastructure

• Lead the migration of owner communications from legacy platforms to Customer.io, establishing build standards and governance to prevent future fragmentation.
• Build segmentation and triggers based on real-time behavior and performance signals (e.g., owner actions, listing status, drop-off points) rather than fixed send calendars.

Pre-Activation Nurture & Recovery

• Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement for unclosed sales leads, and targeted outbound campaigns.
• Optimize conversion across under-engaged lead segments, ensuring structured touchpoints exist long after initial contact.

Analytics & Optimization

• Drive core performance metrics, balancing lifecycle's contribution to qualified lead conversion with 180-day owner retention.
• Design and run A/B tests with a stated hypothesis and a decision attached to the result, and be clear about what you learned and what you're testing next

Cross-Functional Partnership

• Partner cross-functionally with sales, product, onboarding, support, and analytics to translate complex operational updates into clear owner communications.

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys
• Hands-on expertise with enterprise marketing automation platforms (Customer.io, Braze, Iterable, Marketo, or similar), including building, deploying, debugging, and optimizing journeys directly
• Proven track record of accountability for revenue, conversion, or retention…