Marketing Manager, Paid Social & Media

This existing position is open to all candidates based in Canada with a preference for those near Toronto for periodic in-person collaboration.

VelocityEHS is seeking a Marketing Manager, Paid Social & Media to manage the planning, execution, and optimization of paid social and third-party media programs. This role owns day-to-day campaigns across Linked In and Meta, alongside sponsored email placements, webinars, and display advertising with trade publications and industry partners. Responsibilities include audience targeting, media partner coordination, landing pages, copywriting, testing, and performance reporting.

You will partner closely with lifecycle and campaign managers to connect campaigns with relevant nurture and AI email agent (AIE) follow-up, helping turn engagement into qualified demand and pipeline. This role offers the opportunity to deepen channel expertise while taking ownership of campaign delivery and performance.

• Own day-to-day paid social campaign execution across Linked In and Meta, including campaign builds, QA, launches, and ongoing optimization.
• Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising. Coordinate campaign setup, partner communication, asset delivery, and launch QA.
• Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and coordination of conversion tracking with marketing operations.
• Monitor campaign performance and produce recurring reporting, highlighting results, insights, and recommended optimizations.
• Coordinate landing pages end-to-end, including page content, form requirements, and campaign links, in partnership with web and marketing operations.
• Draft ad and sponsored email copy and coordinate creative assets with content and design teams, ensuring alignment with campaign goals and channel requirements.
• Execute A/B tests across audiences, copy, creative, and landing pages to improve engagement and conversion.
• Manage audience targeting, segmentation, exclusions, and audience refreshes in partnership with marketing operations.
• Track campaign budgets, pacing, and partner deliverables, flagging issues and recommending adjustments.
• Collaborate with paid search, campaign managers, product marketing, content, web, and analytics teams to align messaging and coordinate integrated campaigns.
• Support shared paid media reporting by providing accurate campaign data, performance insights, and optimization recommendations for paid social and third-party programs.
• Partner with lifecycle and campaign managers to align nurture and AIE follow-up with each campaign’s audience, offer, and engagement level; review lead quality and progression together to improve conversion to qualified pipeline.

• 3-4 years of demand generation marketing experience, including hands-on experience supporting or managing paid social campaigns.
• Bachelor's degree in marketing or similar field OR relevant experience.
• Google certified or expert knowledge on Google and GA4 suite with a strong understanding of keywords and framework for landing pages.
• Working familiarity with spreadsheets, with the ability to pull campaign data, interpret results, and recommend improvements.
• Strong copywriting skills and the adaptability to learn and apply best practices for testing and continually improving landing page framework.
• Experience building or coordinating landing pages, including reviewing content, forms, and campaign links.
• Familiarity with tracking hygiene, including UTMs, naming conventions, and the basics of conversion tracking.
• Strong attention to detail and follow-through across multiple tools, campaigns, and stakeholders.
• St…