Senior Manager, Product Marketing

Kantata gives professional services organizations the clarity, control, and confidence they need to optimize resource planning, project management, and financial management – all to improve business outcomes for both the professional services firms we serve and their clients. Our purpose-built professional services automation software empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes.

Kantata provides AI-powered insights and next best action recommendations our clients need to win more business and optimize project delivery to exceed their clients’ expectations. Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.)

Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

We are looking for an experienced Sr. Product Marketing Manager to join our growing PMM team. This individual will be a key driver in supporting all phases of the product marketing lifecycle – bringing new solutions to market as well as managing product performance in market. This position will create compelling GTM narratives as well as drive GTM execution. The ideal candidate has a strong understanding of enterprise SaaS solutions marketing, a passion for storytelling, and a proven track record of collaborating cross-functionally to create compelling narratives and collateral such as solution presentations, sales enablement content, FAQs, web content and much more.

• Orchestrate and execute product launches, new features, and major updates, collaborating closely with Product Management, Marketing, Sales, Customer Success and Professional Services teams.
• Create high-impact marketing collateral and content that addresses our target ICP and personas’ critical business issues (CBIs), refine value propositions, and craft differentiated narratives that resonate with key targeted personas.
• Work closely with the enablement to train sales, solution consultants, customer success teams, and professional services – ensuring they are equipped with the right messaging and collateral to effectively position and sell our products.
• Collaborate with our Campaign and Demand Generation teams to create high ROI campaigns, monitor campaign performance and recommend corrective actions to achieve targets.
• Conduct market research and gather competitive intelligence to identify market trends, customer needs, and competitive positioning. Mine Kantata’s Sales, Marketing and Customers Success data (e.g. – Salesforce CRM, Gong calls, Gain Sight) to uncover insights.
• Translate market insights into actionable recommendations to improve product positioning and promotion as well as develop strategies to effectively address competitors’ positioning.

• Bachelor’s degree in Marketing, Business, Communications or a related field; MBA a plus.
• 7+ years of experience in enterprise SaaS product marketing.
• Prior experience either selling to or working in professional services strongly desired.
• Proven track record of successfully launching and marketing B2B SaaS solutions.
• Strong understanding of enterprise B2B sales cycles and buyer journeys.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing narratives.
• Demonstrated ability to conduct market…