Visual Merchandising Manager

Job Description

Visual Merchandising Manager (temp)

Balsam Brands is seeking a creative, commercially‑minded Manager of Visual Merchandising & Marketing to join our Growth team. This role sits at the intersection of visual brand storytelling, retail execution, and retail marketing — bringing the Balsam family of brands to life across a growing portfolio of retail, wholesale, B2B, and international touchpoints.

The primary focus of this role is the Balsam Hill Studio retail experience (70%+), supporting a growing fleet of stores, kiosks, and pop‑up environments. The balance of the role supports wholesale/indirect retail partners (10–15%), our B2B/Commercial business (10–15%), and international efforts on an as‑needed basis.

The ideal candidate combines strong visual merchandising expertise with hands‑on retail marketing experience — someone who can design a compelling in‑store moment and also develop the content and assets that drive conversion across retail partners and B2B sales.

This temporary full‑time position reports to the VP of Growth and is expected to work in a hybrid model, which currently includes Monday, Tuesday and Wednesday in‑office. The role is a temporary role that concludes January 2027.

• Develop and execute premium visual merchandising strategies across Balsam Hill Studio retail stores, kiosks, and future retail concepts, ensuring compelling brand storytelling and consistent execution across all locations
• Design and maintain storefront windows, perimeter merchandising, displays, fixtures, and in‑store moments that align with brand standards and drive commercial performance
• Partner with Retail Operations, Merchandising, Marketing, Creative, and Store Teams to translate business priorities into in‑store execution
• Use store performance metrics, customer behavior insights, and field observations to identify visual merchandising opportunities that improve traffic capture, conversion, average order value (AOV), and units per transaction (UPT)
• Develop visual merchandising solutions for clearance, promotional, and end‑of‑life (EOL) inventory that maintain brand integrity while supporting inventory productivity
• Conduct regular store visits and travel to stores to audit visual standards, coach store teams, identify opportunities, and ensure consistent execution
• Develop and maintain visual merchandising SOPs, playbooks, floor sets, fixture guidelines, and execution standards for store teams
• Train and coach store teams on visual merchandising standards, product placement, styling techniques, customer flow, and premium brand presentation (this will require travel to the BH Studio stores in Hawaii on a quarterly basis)

• Turn product features into clear, benefit‑led messaging that resonates with holiday shoppers; deliver concise messaging that drives action across mass retail, premium/design, and marketplace channels
• Work with account managers to support line reviews, product launches, and ongoing optimization, ensuring content helps win placement and drive sell‑through
• Continuously improve content using retailer feedback, sales data, and insights
• Provide visual merchandising recommendations and support for wholesale partners and shop‑in‑shop environments to ensure strong brand presentation outside of owned retail

• Develop visually compelling mockups and concept presentations that bring large‑scale physical installations to life for prospective and existing B2B customers
• Leverage AI tools to produce polished sales and marketing assets, including one‑pages, pitch deck visuals, and digital collateral, that support enterprise prospecting and account growth
• Collaborate with sales and account teams to translate customer briefs and installation requirements into client‑ready visuals

• 7+ years of experience spanning visual merchandising and retail marketing, preferably in premium or experiential retail environments
• Corporate visual merchandising (preferred) or multi‑level in‑store visual…