Commercial Go-to-Market Sales Analyst

Team Summary

The Commercial Go To Market (GTM) Sales Analyst acts as the strategic bridge between market data and active sales execution for GAF Commercial and Siplast. In this remote role, you will uncover, analyze, and develop specification opportunities by mapping the market and engaging directly with architects, building owners, facility managers, spec writers, and roofing consultants to provide qualified leads to our Territory Managers and Commercial Support teams.

You will focus on finding high‑value project opportunities, building data‑driven customer profiles, and working hand‑in‑hand with Territory Managers and Commercial Support Teams to turn early‑stage leads into wins.

As part of a new team, you thrive in an environment where you regularly manage competing priorities, tight client requests, and multi‑year project deadlines. You know how to have fun but balance it with a strong work ethic. You genuinely enjoy networking, building authentic relationships, and working across diverse personality types to achieve shared territory goals.

• Source and qualify high‑potential leads in the beginning stages of the selling process by leveraging internal resources, third‑party databases such as Dodge, and specification platforms like Master Spec and Spec Link, to identify and vet high‑priority leads that correspond with manufacturing capabilities.
• Develop comprehensive vertical analyses and profiles for influential architectural firms, building owners, and facility managers to pinpoint key stakeholders in commercial roofing specifications.
• Establish robust tracking mechanisms within construction publications to schedule and allocate major long‑cycle projects to the field sales organization.
• Monitor and report on essential pipeline health indicators, focusing on lead‑to‑opportunity conversion efficiency and the successful transfer of prospects to Support Reps and Field Sales.

• Promote and sell GAF Commercial service offerings, including design and specification support, roof drainage design, and sustainability and compliance solutions, to differentiate our offerings during the consultative process.
• Engage strategically with stakeholders who collaborate with architects and specifiers to ensure Company products are integrated into early‑stage construction documents.
• Serve as a consultant throughout the specifying process, balancing client preferences with technical requirements to ensure performance standards are met.
• Provide expert guidance by involving Building Design and Science teams to leverage structural principles for upselling and cross‑selling.

• Maintain alignment across GAF Commercial and Siplast sales teams to monitor projects from the design phase through to final bidding.
• Partner with local sales to execute networking events and AIA presentations, utilizing marketing collateral to establish brand preference.
• Ensure rigorous data integrity within Salesforce by documenting project details, managing lead handoffs, and tracking relationship milestones.

• Leverage historical data and market analytics to continually refine which company types, verticals, and decision‑makers are most likely to specify and purchase our roofing systems.
• Track market trends, competitor products, and emerging technologies to build actionable "battle cards" that equip the inside and field teams to handle objections seamlessly.
• Utilize social media and digital platforms to gather insights on industry practices, track regional market trends, and creatively communicate with prospective clients.
• Help execute targeted GTM campaigns (e.g., specific vertical pushes such as healthcare or community associations) by aligning market data with sales scripting.

• Bachelor’s Degree
• Minimum 2+ years of experience in GTM Sales Analysis, Sales Operations, or Specification Sales within the commercial construction, roofing, or building materials industries.
• Ability to travel: 5‑10%
• Strong computer skills including Google Business Suite.
• Proven experience utilizing commercial…