Sr Customer Sales Lead Kroger Snacks

About Campbell's

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day, building a rewarding career with opportunities to grow, innovate and inspire.

Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance (for individuals, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center.

Access to on‑site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Sr. Customer Sales Lead – Kroger is responsible for driving volume, profit and share growth within Campbell’s Snacks division by developing and implementing joint business planning for the Kroger customer. The role is remote, with proximity to the Kroger customer and key business partners preferred.

• Develop and implement joint business planning for Kroger to drive volume, profit and share growth.
• Proactively manage and monitor the Campbell’s Snacks portfolio.
• Create, evaluate, and update business plans to meet all sales objectives across Brick & Mortar and Ecommerce.
• Implement brand strategies and tactics with Kroger, working closely with key decision makers.
• Utilize shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives across assigned Snacks categories.
• Use the Campbell’s Sales Planning & Customer Investment system to create optimal customer plans.
• Manage and lead cross‑portfolio platforms to drive volume, profit and share growth.
• Develop and implement trade promotion strategies and tactical plans with Kroger.
• Monitor and update Kroger’s overall business plan, manage trade budgets, spending and volume to achieve all sales objectives versus plan.
• Apply shopper and category management practices to proactively link consumer and shopper trends and opportunities.
• Leverage Shopper Insights, Category Management resources, and Customer Marketing resources to develop and implement collaborative marketing programs.
• Conduct post‑event analysis to evaluate promotional volume, consumption, profit and spending results versus plan, and leverage findings to maximize future promotional opportunities.
• Conduct category business reviews to discuss the state of the business, consumer trends, key drivers, and incremental opportunities.
• Understand and implement Campbell’s brand strategies and tactics at the customer level.
• Develop accurate monthly forecasts to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes.
• Proactively identify potential risks or threats to monthly forecasts.
• Sell‑in new items to Kroger and work with key customer personnel to achieve optimal distribution.
• Provide direction to Retail on how to implement customer‑specific plans at the store level.

Responsible for assessing any customer’s competitive position, behaviors and strategies, aligning them with Campbell’s strategic goals to help determine a customer investment strategy that best supports revenue, profit, and share growth. Requires a productive working relationship with key decision makers at various levels within the customer’s organization and cross‑functional interaction within the customer team (Finance, Category Management, Customer Marketing, etc.) and with World Headquarters personnel (Integrated Marketing, Sales Strategy, Brand Management,…