Senior Manager, Commercial Product Execution

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

As part of the Commercial Product and Experience organization, the Sr. Manager, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, for assigned regional teams.

This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels.

The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization.

The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location. We are hiring for West, Central, Northeast, and Southeast regions.

• Own sales performance for assigned products, including:

• New logo sales

• Buy-up / upsell within existing customers

• Partner with assigned regional sales and account teams to:

• Identify target accounts and segments

• Develop product-specific sales strategies and growth plans

• Support pipeline development and deal advancement, including participation in client and broker discussions

• Equip sales teams, brokers, and consultants with:

• Clear value propositions

• Competitive positioning

• Client-ready messaging and materials

• Deliver and support:

• Sales training

• Product education sessions

• Market-facing presentations

• Translate complex product features into simple, client-relevant benefits

• Maintain deep understanding of:

• Market dynamics and competitive landscape

• Regional buyer needs

• Gather voice-of-customer insights through:

• Broker and consultant engagement

• Client meetings and feedback loops

• Provide insights to product management team to refine positioning, pricing, and packaging

• Track and manage key performance indicators:

• Sales (new + buy-up)

• Conversion rates

• Revenue growth

• Adoption / penetration rates

• Identify performance gaps and implement targeted growth actions

• Provide regular reporting and insights to leadership

• Contribute to:

• Business cases

• Product enhancements

• Market expansion strategies

• Provide field-driven input into product roadmap and prioritization

• Ensure offerings align with customer demand and commercial viability

• 7+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles

• Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts

• Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments

• Experience working in close partnership with sales teams and product leaders in a matrixed environment

• Strong written and verbal communication skills, including confidence supporting external client and broker discussions

• Ability to translate product direction into commercially relevant messaging and practical sales execution

• Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work

• Ability to operate independently and influence decisions without formal authority

• Products achieve targeted new sales and buy-up growth

• Sales teams are confident and effective selling the product

• Clear, differentiated positioning resonates with clients and brokers

• Strong feedback loop between market and product teams

• Measurable improvement in penetration,…