Account-Based Marketing; ABM

Liquid Stack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.

Demand Generation & Campaign Execution

• Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
• Develop and manage ABM programs aligned to target accounts and sales priorities
• Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership

• Drive consistent delivery of high-quality MQLs
• Monitor and optimize campaigns based on pipeline creation and conversion
• Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization

• Manage and optimize paid campaigns (Google, Linked In, programmatic)
• Improve cost efficiency and conversion performance across channels

Data & Insights

• Use data to refine targeting, segmentation, and campaign strategy
• Track performance, attribution, and ROI
• Partner closely with inside sales to provide lead intelligence and campaign insights
• Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline

Required

• 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
• Experience in B2B or enterprise environments
• Hands-on experience with Hub Spot (or similar marketing automation platforms)
• Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
• Ability to work independently and manage multiple campaigns simultaneously

Preferred

• Experience in data center, infrastructure, SaaS, or industrial technology industries
• Familiarity with Salesforce and attribution tools
• Experience working closely with inside sales teams

• Increased MQL volume and quality
• Measurable pipeline growth and improved conversion rates
• Strong alignment between marketing and sales