Regional Vice President, Northeast

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The Regional Vice President (RVP) for Point of Care Diagnostics, USA, reporting to the US Head of Sales, USA, will lead high‑performing sales teams to drive growth in a dynamic, customer‑centric market. This role demands strategic leadership, expertise in complex sales environments, and a deep understanding of the US healthcare market channels (direct and distributor) to deliver Siemens Healthineers’ value proposition.

This role offers a competitive compensation package, including a target annual variable incentive based on performance and applicable plan terms.

Sales Strategy and Execution:
Develop and execute regional plans to accelerate sales growth, increase market share, and achieve profitability. Manage a complex point‑of‑care sales cycle involving stakeholders across hospital service lines, outpatient care settings, physician offices, and distribution partners. Identify new business opportunities and manage strategic accounts to maximize customer acquisition and retention. Analyze market trends, customer needs, and competitor activities to identify opportunities and mitigate risks.

Ensure accurate sales forecasting, pipeline development, and reporting using CRM tools. Support the team in navigating hospital and clinic procurement processes, RFPs, and pricing negotiations. Accountable for accurate monthly forecasting of capital and reagent sales, collaborating with internal stakeholders such as Marketing, and Finance to ensure delivery and stock availability.

Team Leadership and Development:
Lead, coach, and mentor a team of sales representatives, fostering a culture of customer excellence. Monitor performance metrics, provide feedback, and implement developmental plans to drive continuous improvement and career growth. Develop a long‑term strategy for hiring, training, and building a high‑quality sales team to increase sales and profitability. Identify and prepare candidates for promotion and additional responsibilities. Lead change initiatives to align the team with organizational goals.

Strategic Relationships and

Collaboration:

Build and maintain strong relationships with healthcare providers, Group Purchasing Organizations (GPOs), Integrated Delivery Networks (IDNs), and distribution partners. Collaborate cross‑functionally with Marketing, Product Management, Customer Service, Training, Key & Government Accounts, and Enterprise Solutions teams to drive business opportunities. Actively partner with Sales Excellence Team to align tools, execution plans, and processes for a comprehensive view of customer opportunities and risks.

Represent the company at regional and national trade shows, conferences, and customer‑facing meetings.

Business Planning and Process Improvement:
Contribute to budget planning, strategic company target agreements and compensation plans to ensure team and organizational success. Collaborate with the USA Leadership Team to enhance internal processes for best‑in‑class execution and exceed customer expectations. Work with Point of Care Business Line leadership to ensure future offerings meet or exceed customer needs.

50% - 75% travel required.

Education:

Bachelor’s degree in Business Management, Marketing, Life Sciences (e.g., Medical…