Sr Director Pricing and Promotion Strategy

OVERVIEW

Discover greater levels of performance. With over 1,300 stores throughout the U.S. and an innovative omni‑channel ecosystem, Ulta Beauty is revolutionizing the beauty retail experience. Ulta Beauty is expanding its digital capabilities, opening new stores on a continual basis and re‑designing existing locations with the latest design and technological advancements for heightened guest experiences. We’re not just growing, we’re thriving through consistent innovation and a bold commitment to re‑imagination.

If you want the opportunity to build something strategic, to take ownership of your career trajectory, to apply your passion to operational excellence, Ulta Beauty provides the kind of stability and support few organizations can match. So be curious. Be flexible. Be more than you thought possible. The future is yours at Ulta Beauty.

Responsible for defining Ulta Beauty’s enterprise pricing and promotional strategy—delivering compelling guest value and long-term margin growth. This role owns pricing architecture, promotional guardrails, governance, scenario planning and strategic analytics, and partners closely with Merchandising, Finance, Strategy, Marketing, and MPI to ensure seamless translation from strategy to execution.

• Develop Ulta’s enterprise pricing and promotional strategy grounded in customer value, elasticity, competitive dynamics, and financial objectives.
• Establish pricing and promotional guardrails, governance, and decision frameworks for Merchandising and cross‑functional teams.
• Build pricing and promotional architecture—including price ladders, KVI strategy, promotional roles, depth/frequency guidance, and guardrails.
• Lead scenario planning to evaluate growth, margin, and competitive tradeoffs.
• Identify category and enterprise opportunities to rebalance pricing and promotional levers to optimize growth and profitability.

• Lead competitive and consumer pricing and promotional analytics to guide and optimize pricing and promotional strategy, including:
  • Guest value perception and price sensitivity
  • Competitive benchmarking (price ladder competitiveness and promo intensity, and architecture)
  • Scenario modeling and forecasted impacts
  • Strategic repositioning opportunities based on competitive landscape and value trends
• Translate analytical insights into strategic recommendations for pricing and promotional plans.
• Review and evaluate system‑generated pricing and promotional recommendations for alignment to strategic intent.
• Recommend promotional design adjustments (depth, breadth, timing, mechanics, channel mix) to optimize investment.
• Provide strategic guidance for brand negotiations and annual planning.
• Partner with MPI to integrate hindsight learnings into future strategy, guardrails, and architecture.

• Serve as the enterprise leader for pricing & promo strategy, advising Merchants, Finance, Strategy, Marketing, Loyalty and MPI.
• Translate strategy into clear requirements for MPI to execute pricing and promotions accurately and consistently.
• Embed pricing & promo principles into category strategies, go‑to‑market planning, and brand negotiations, and annual plans.

• Build and lead a high‑performing team focused on pricing strategy and planning analytics.
• Create repeatable tools, playbooks, and frameworks to elevate pricing capabilities across the enterprise.
• Partner with Data Science and Technology to enhance modeling, analytics, and decision‑support tools.

• Bachelor’s degree required; MBA preferred.
• 10–15 years of experience in pricing strategy, promotional strategy, revenue growth strategy, or commercial strategy (retail/CPG strongly preferred).
• Demonstrated experience in forward‑looking pricing/promo strategy and planning analytics—not only performance reporting.
• 5+ years of people leadership experience.
• Strategy consulting background a plus.

• Deep strategic expertise in pricing & promotional mechanics, elasticity, competitive dynamics, and consumer value…