Senior Director Digital Product

Overview

Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start-up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity.

Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

The Sr. Director, Digital Product is a critical strategic leader within the Product team, serving as a key bridge between business partners and our external partner ecosystem. As the steward of the eCommerce portfolio and digital guest experiences across web, mobile, and omnichannel platforms, this role drives the multi-year product vision and roadmap that delivers measurable guest and business outcomes.

This individual is an evangelist for innovative product experiences and a highly proficient business and technical resource who collaborates closely with cross-functional teams including Technology, Data, Design, Marketing, Merchandising, and Retail Operations to enhance existing capabilities and incubate new, AI-enabled, agentic commerce solutions. With a passion for experimentation and continuous learning, they lead efforts to discover, evaluate, and scale innovative digital solutions that solve complex guest and business challenges.

The Sr. Director oversees multiple product teams, mentoring and growing future leaders while ensuring alignment with enterprise goals and financial management of product investments. This role requires a highly collaborative, dynamic, and agile approach, working with a wide range of stakeholders to define requirements, influence technology roadmaps, and drive cross-functional execution.

The ideal candidate is an innovative thinker and solution provider who envisions how technology can be leveraged to solve business problems and introduce new digital capabilities. They thrive in a fast-paced environment and serve as a trusted advisor to business and technical partners alike, consistently championing a guest-centric mindset that positions the organization as a best-in-class digital retailer.

• Own and drive the digital experience vision and multi-year roadmap that positions the company as a leader in retail commerce innovation by addressing real guest needs and eliminating friction across all digital touchpoints.
• Lead the continuous evolution of mobile app and digital platforms to empower guests to discover, decide, and purchase with confidence-streamlining complexity while amplifying inspiration and engagement.
• Advocate for and implement agentic commerce capabilities that anticipate guest needs, guide decision-making, and simplify the shopping journey through proactive, intelligent experiences.
• Ensure all digital experiences are seamless, intuitive, and deeply integrated across channels, delivering a unified omnichannel guest journey.
• Collaborate closely with Product, Technology, Data Science, and Design teams to build highly personalized, context-aware experiences that dynamically respond to guest behavior and preferences.
• Leverage AI, machine learning, and rigorous experimentation frameworks to optimize guest relevance, trust, and ease at every stage of the shopping lifecycle.
• Define and track meaningful success metrics focused on guest satisfaction, engagement, and lifetime value, going beyond feature delivery to measure true business impact.
• Manage the digital product budget and resource allocation to ensure financial discipline while enabling innovation and scalable growth.
• Lead, mentor, and grow a high-performing team of product leaders, fostering their development and building future…