Manager Digital Personalization

THE IMPACT YOU CAN HAVE:

The Manager of Personalization Digital Merchandising owns the merchandising strategy for personalized experiences across Ulta Beauty’s site and app. This role is accountable for defining, executing, and optimizing data-driven personalization strategies that deliver relevant products, content, and messages to targeted guests throughout the digital journey.

This position partners closely with Customer Marketing, Analytics, Product, UX, and Technology teams to ensure personalization efforts are guest-first, scalable, and aligned to business objectives. The Manager acts as the strategic lead for personalization within Digital Merchandising, translating insights into tailored digital experiences that drive engagement, conversion, and loyalty.

• Own the personalization merchandising strategy across site and app, ensuring experiences are relevant, data-driven, and aligned to business goals.
• Identify high-impact guest opportunities across the site and app and translate them into actionable personalization use cases.
• Execute and optimize personalized experiences using established CMS and personalization and testing platforms.
• Partner with Customer Marketing to define and align personalization roadmap, identify priority guest segments, journeys, and use cases
• Collaborate with Analytics, Product, UX, Creative, and Technology teams to deliver scalable, high-quality personalization.
• Establish testing, measurement, and learning practices that drive continuous optimization and impact.

• Act as the subject matter expert for personalization within Digital Merchandising.
• Translate insights and performance results into actionable recommendations and scaled strategies.
• Support business validation, QA, and testing for new capabilities and enhancements.
• Monitor industry trends and emerging best practices in personalization and digital merchandising.
• Develop processes, documentation, and success metrics to support long-term scalability and governance.
• Coach and develop the Site Merchandising team through any conflict resolutions, acting as a mentor and leader.

• Bachelor’s degree in business, marketing, analytics, or a related field.
• 7+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines.
• 2+ years of experience in strategy, ownership, or people leadership role.
• Hands‑on experience with a personalization and experimentation platform is required (e.g., Adobe Target or comparable tools).
• Proven ability to translate data and insights into customer‑centric personalization strategies.
• Demonstrated success partnering cross‑functionally in a complex, fast‑paced environment.
• Excellent communication, prioritization, and stakeholder management skills.
• Comfortable balancing strategic ownership with hands‑on execution.
• Proficiency in CMS platforms, e‑commerce analytics, and project management tools (e.g., ).

The pay range for this position is $88,200.00 - $ / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs.

• Full‑time positions are eligible for paid time off, health, dental, vision, life and disability benefits.
• Part‑time positions are eligible for dental, vision, life, and disability benefits.
• For additional information concerning our benefits, visit our Benefits and Career Development page:

At Ulta Beauty (NASDAQ: ULTA),
the possibilities are beautiful
. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well‑established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label.

Ulta Beauty…