Audience Strategy Operations Manager

Location:

Hybrid/Remote (Preferred local candidates to Bolingbrook, IL; remote candidates may be considered).Position Type:
Full-Time W2 Contract.

Compensation Range: $30 - 36 per hour

Are you an expert in audience targeting, first-party data, and digital media activation looking to drive end-to-end strategy for a premier beauty retail leader? Cella is seeking a strategic and operational Audience Strategy Operations Manager to serve as the subject matter expert for audience capabilities, agency workflows, and platform management on behalf of our client. This unique role bridges the gap between high-level client advisory and hands-on operational execution, giving you the platform to shape the continuous evolution of media audience capabilities.

Responsibilities:

Audience Strategy & Advisory:
Serving as the subject matter expert for audience strategy; translating advertiser objectives and campaign goals into actionable, first-party data targeting recommendations across channels in partnership with Sales and Account Management.

Operations & Workflow Management:
Owning the end-to-end audience operating model from initial request to creation, distribution, platform hygiene, and deprecation while managing day-to-day workflows with external agency and tech partners.

Platform Governance & Activation:
Overseeing distribution across publisher platforms, maintaining operational naming/documentation standards, and acting as the main point of escalation for complex activation issues.

Product & Capability Development:
Evaluating current audience offerings to identify gaps, partnering cross-functionally with Product and Mar Tech teams to prioritize capabilities, and assessing emerging ad-tech tools and clean rooms.

Performance Analysis & Optimization:
Tracking audience-level performance across campaigns, partnering with Measurement teams to connect targeting to outcomes, and developing frameworks to optimize future campaigns.

Cross-Functional Leadership:
Building collaborative partnerships across internal teams (Sales, Data, Media) and external vendor partners to streamline execution and drive continuous improvement.

Qualifications:

Experience:

5+ years of experience in retail media, digital advertising, audience strategy, media activation, ad technology, or data strategy.

Technical & Platform Knowledge:
Strong background in audience segmentation, identity, activation, syndication, and digital media ecosystems. Hands-on experience with audience management platforms, identity providers, CDPs, or related AdTech/Mar Tech tools.

Data Strategy:
Demonstrated experience developing and executing audience strategies using first-party data and translating complex advertiser goals into tactical plans.

Partner Management:
Proven ability to manage agency, technology, and publisher partners while establishing operational standards and workflows.

Core

Skills:

Strong proficiency in Excel and PowerPoint; excellent analytical, project management, and cross-functional communication skills.

Education:

Bachelor's degree in a related discipline preferred.

Preferred Experience:

Experience working within a retail media network (RMN), media agency, or retailer.

Experience with tools like Live Ramp, Adobe, SAS, clean rooms, or audience marketplaces. Familiarity with measurement, closed-loop analytics, attribution, or cross-channel activation.

-CELLA#LI-AU3

Equal Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact  offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.

ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive…