Personalization Intern

OVERVIEW

Discover the possibilities. At Ulta Beauty, we believe in the best ideas that create greatest impact. And we know that those insights can come from anyone, at any time. Which is why we empower our interns in ways few organizations do. Here, you’ll take what you’ve learned in the classroom into a world of real‑life challenges that require creativity and new perspectives.

That push you to think in new ways. Because it’s all about inspiration and transformation
, not simply checking a box or building a resume. We’re here to help prepare you to realize your future career ambitions.

Experience the difference for yourself.

Internship

Position Title:

Personalization Intern

The 2027 Ulta Beauty Internship is a structured 10-week program designed to develop future talent and provide interns with a unique and impactful development experience. This program is tailored for rising college Juniors and Seniors, offering Corporate, Field, and Distribution Center internship tracks. The internship will be hybrid for Corporate interns and in‑person for Distribution Center and Field interns. Interns will gain hands‑on experience in Ulta Beauty’s operations while contributing to business needs, engaging in meaningful projects, and broadening their professional development.

The internship program provides real‑world experience directly related to the academic discipline and career goals, offering a better understanding of career options.

• Hands‑on experience working as a member of a specific department, team, and or location.
• Assigned projects to accelerate learning of key functions and processes.
• Cross‑functional exposure to various departments.
• Comprehensive overview of the company structure and strategy.
• Tailored professional development sessions and valuable networking opportunities.
• Capstone presentation to leadership, showing project outcomes and recommendations.

Be part of the team responsible for advancing Ulta Beauty's personalization strategy and creating more relevant, connected experiences for our members and guests. Working at the intersection of Marketing, Analytics, Customer Data, Content, and Technology, the Personalization team designs, executes, and optimizes customer journeys across channels to deliver personalized experiences s team leverages customer insights, marketing technology, and performance measurement to improve engagement, retention, and business results while shaping the future of customer‑centric marketing.

As an intern, you will contribute to achieving the following goals:

• Support the development and documentation of customer journeys across key stages of the customer lifecycle.
• Partner with cross‑functional teams to help translate customer insights, business objectives, and customer signals into journey maps and personalization opportunities.
• Assist in building and maintaining a centralized repository of personalization use cases, results, and key learnings.
• Help capture and organize journey performance metrics, testing results, and optimization recommendations.
• Support efforts to connect customer data and signals with content metadata to inform future personalization capabilities and asset taxonomy development.
• Contribute to the evaluation and measurement of personalization initiatives focused on improving engagement, retention, purchase behavior, and member value.
• Conduct competitive and industry research related to personalization, customer experience, loyalty, artificial intelligence, and marketing technology.
• Assist with reporting, documentation, and presentation of findings to support business decision‑making.

• Pursuing a bachelor's or master's degree in Marketing, Business, Analytics, Data Science, Digital…