Director Wellness Marketing

OVERVIEW

Discover greater levels of performance. With over 1,400 stores throughout the U.S. and an innovative omni-channel ecosystem, Ulta Beauty is revolutionizing the beauty retail experience. Ulta Beauty is expanding its digital capabilities, opening new stores on a continual basis and re-designing existing locations with the latest design and technological advancements for heightened guest experiences. We’re not just growing, we’re thriving through consistent innovation and a bold commitment to re-imagination.

If you want the opportunity to build something strategic, to take ownership of your career trajectory, to apply your passion to operational excellence, Ulta Beauty provides the kind of stability and support few organizations can match. So be curious. Be flexible. Be more than you thought possible. The future is yours at Ulta Beauty.

Use your passion, experience and talents to build something BEAUTIFUL!

The Director, Wellness Marketing will be a key leader responsible for defining and bringing to life the end-to-end marketing strategy for Wellness at Ulta Beauty. This leader will establish how Wellness shows up for our guests across the full marketing ecosystem—building awareness, credibility and engagement while translating business priorities, guest insights and cultural trends into integrated marketing strategies that drive category growth.

Reporting to the Vice President, Wellness Commercial Lead, this role will serve as the primary marketing leader for the Wellness business and a critical bridge between the Wellness and Marketing organizations. The Director will work closely with Marketing leadership and functional teams across brand and integrated marketing, media, social, customer growth marketing, creative, consumer insights and other channels to ensure Wellness is thoughtfully and cohesively integrated throughout Ulta Beauty's marketing plans.

Importantly, this leader will help shape how Beauty and Wellness come together at Ulta Beauty, identifying opportunities to connect the categories through relevant guest experiences, storytelling, campaigns and activations. The Director will own the Wellness positioning and brand strategy, helping establish how Ulta Beauty earns credibility and builds a differentiated position in Wellness while remaining authentic to the broader Ulta Beauty brand.

The Director will lead a Wellness Marketing Manager, and will operate through significant cross-functional influence across both the Wellness organization and the broader enterprise. The ideal candidate is a strong brand strategist and storyteller who combines the art and science of marketing, thrives in an entrepreneurial environment and can translate an ambitious business strategy into compelling guest-facing experiences. This builds upon the existing Wellness Marketing role's mandate around omnichannel campaigns, Wellness brand identity and partnership across Wellness and Marketing, while elevating accountability to Director-level strategy, leadership and enterprise integration.

• Own the end-to-end marketing strategy for Wellness by Ulta Beauty, translating the Wellness business strategy, growth priorities, guest insights and cultural trends into a differentiated, full-funnel marketing strategy across paid, owned and earned channels.
• Define the annual and long-range Wellness marketing strategy, including audience priorities, positioning, messaging, campaign architecture, channel strategy and measurement approach, ensuring marketing plans support both category growth and Ulta Beauty brand objectives.
• Own and evolve the Wellness brand strategy and positioning in alignment with the Ulta Beauty Brand, establishing how Ulta Beauty builds authority,…