Product Marketing Manager

CRIF, a prestigious and innovative international group specialising in information solutions, decision-making models, outsourcing, software and consulting services to support banks, financial companies, insurance companies, utilities and businesses.

We are looking for a Senior Product Marketing Manager to design and orchestrate the global Go-To-Market strategy for our comprehensive Credit Lifecycle Platform.
Rather than managing isolated products, you will own the positioning of a unified ecosystem and its specialized industry verticals.
The role represents a  strategic junction  between Product, Sales, Marketing and Corporate Stakeholders, with the objective of managing the transition from a fragmented and granular legacy product portfolio to a  new, integrated value proposition  based on vertical solution domains

Main responsibilities:

The Product Marketing Manager will have direct responsibility for defining and coordinating the following activities:

Go-To-Market for New Solutions

Definition of the global Go-To-Market strategy for new software solutions;
Alignment between product roadmap, commercial readiness and market messaging;
Coordination of commercial launches in collaboration with Product and Sales.

Customer Migration and Legacy Management

Definition of the customer migration plan from legacy products to new solutions;
Planning and governance of legacy product sunset activities;
Coordination of related impacts: contractual, legal, customer communication.

Pre-Sales Enablement and Materials

Definition and coordination of pre-sales materials (value proposition, pitch decks, positioning, storytelling);
Ensuring message consistency across all solution verticals;
Ongoing enablement and support of the global sales organization.

Alignment and Governance

Continuous collaboration with the Heads of vertical solution domains.
Validation of strategies and execution plans with the Head of Solution Offering and other; relevant stakeholders;
Coordination of external suppliers supporting marketing campaigns and initiatives;

Requirements:

Proven experience in Product Marketing / Go-To-Market for B2B software solutions;
Strong knowledge of the banking, lending, and credit lifecycle domain;
Ideal background from: banking software vendors, consulting firms with strong exposure to GTM initiatives;
Demonstrated ability to operate with senior stakeholders in complex, matrix organizations.

Place of work:  Bologna  with the possibility of working in smart working
We offer a safe and inclusive environment where colleagues are encouraged to think outside the box. CRIF is committed to creating a diverse, inclusive work environment and promoting equal opportunities throughout the employee life cycle. We aim to attract and retain the best people and embracing gender, age, culture, religion and disability diversity