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Director, CRM Solutions

Job in Boone, Watauga County, North Carolina, 28607, USA
Listing for: Appalachian State University
Full Time, Per diem position
Listed on 2026-06-17
Job specializations:
  • IT/Tech
    CRM System
Salary/Wage Range or Industry Benchmark: 74000 - 81000 USD Yearly USD 74000.00 81000.00 YEAR
Job Description & How to Apply Below

Director, CRM Solutions

We are seeking a strategic and technical leader to manage the institution’s CRM platform, Slate, and drive enrollment and recruitment initiatives.

Position Summary

The Director of CRM Solutions serves as a strategic and technical leader for the development, implementation, and ongoing optimization of Slate in support of Enrollment Management goals. This role involves overseeing the design and integration of application workflows, data imports/exports, and custom process automations. The Director works collaboratively with internal and external stakeholders and provides supervision, mentorship, and training for CRM team members while ensuring continuous improvement and technical excellence across systems.

Essential Duties and Responsibilities
  • Lead the long‑term vision, development, and continuous enhancement of Slate.
  • Identify and recommend strategic improvements to CRM‑related policies, procedures, and system architecture within Slate.
  • Participate in divisional IT planning and collaborate cross‑functionally.
  • Establish and lead ad‑hoc work groups to analyze needs, develop solutions, and drive implementation.
  • Serve as the senior Slate administrator, overseeing backend configuration, system optimization, and process enhancements.
  • Design and implement highly customized Slate solutions, including workflows, queries, forms, portals, automation rules, and reporting tools.
  • Brainstorm and deploy innovative solutions that improve recruitment, enrollment processing, communication strategies, and data reporting efficiency within Slate.
  • Diagnose complex technical issues, identify root causes, and implement long‑term, scalable solutions.
  • Stay current on Slate upgrades, emerging technologies, and best practices to ensure optimal system performance.
  • Oversee multiple concurrent Slate projects impacting Enrollment Management and campus stakeholders.
  • Manage timelines, resources, and personnel to ensure successful project delivery.
  • Communicate project status, priorities, and outcomes effectively to leadership and stakeholders.
  • Serve as the primary Slate consultant to campus partners, translating business challenges into effective technical solutions.
  • Provide advanced‑level technical support, troubleshooting, and expertise for complex Slate issues.
  • Develop and deliver training, documentation, and guidance to ensure effective system utilization.
  • Collaborate broadly across departments to align Slate capabilities with institutional objectives.
Minimum Qualifications
  • Bachelor’s degree or equivalent experience.
  • Experience leveraging CRM to achieve enrollment successes.
  • Effective communication skills in person and in writing.
  • Ability to perform highly technical work and understand relational databases.
  • Team mentality with the ability to operate effectively in an ever‑changing environment.
  • Ability to keep confidentiality and maintain the highest levels of compliance with university, state, and federal rules and laws.
Preferred Qualifications
  • Extensive experience administering and optimizing Slate in a higher education environment, preferably within Enrollment Management.
  • Demonstrated expertise in building advanced Slate configurations, including workflows, portals, forms, queries, datasets, communication plans, and automation rules.
  • Proven ability to lead large‑scale CRM implementations or major system enhancements from planning through execution.
  • Strong understanding of admissions, recruitment, financial aid, and student lifecycle processes.
  • Experience integrating Slate with enterprise systems (e.g., SIS, ERP, data warehouses, and third‑party applications).
Additional Information

Type of Position:
Full Time, Staff/Non‑Faculty

Work Schedule:

Monday‑Friday, 8:00 am – 5:00 pm (occasional weekends for admissions events)

Annual Salary: $74,000‑$81,000 (approximately)

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