Customer Advocacy Marketing Manager

Overview

At Conga, we’ve built a community where our colleagues can thrive. Here you’ll find opportunities to innovate and support growth through individual and team development, all within an environment where every voice is heard.

Conga accelerates the customer’s journey to becoming a more connected and intelligent business. The Conga Advantage Platform is recognized worldwide for enhancing this journey, bringing together Configure, Price, Quote, Contract Lifecycle Management, and Document Automation capabilities on a single open platform. It integrates seamlessly with any ERP, CRM, and Cloud. Powered by a unified data model and purpose-built AI, Conga helps companies achieve a unique advantage—one built on seamless connection, actionable intelligence, and scalable growth.

Our approach is grounded in the Conga Way, a framework that reflects our values and drives everything from hiring to decision-making, as well as key programs including recognition. Created with direct input from our colleagues, the Conga Way forms the foundation of our vibrant culture.

Job Title: Customer Advocacy Marketing Manager
Location(s): Houston, TX (Hybrid);
Boston, MA (Hybrid)
Reports to: Director of Customer Marketing, Marketing

This Customer Advocacy Marketing Manager will own the strategy, development, execution, and measurement of customer advocacy programs that elevate customer voices and turn satisfied customers into active champions. This role partners closely with Customer Success, Product Marketing, Sales, the broader Marketing organization, and Community teams to recruit, nurture, and activate advocates across sales references, analyst relations, case studies, events, and peer programs—ensuring advocacy efforts directly support pipeline, expansion, retention, and brand credibility.

Customer advocacy is a critical growth engine in B2B. From influencing buyers through peer proof, to accelerating deals, driving renewals, and strengthening long-term loyalty, this role shapes how the market hears and trusts our customer stories. You will help define the company’s external credibility by building a scalable advocacy program that connects authentic customer voices to revenue impact and customer lifetime value.

This role plays a central part in strengthening our brand, sales effectiveness, customer satisfaction and retention.

• Related Experience. You have 5-8+ years of experience in customer advocacy, customer success, business development, or broader marketing roles in a B2B SaaS environment, with a proven track record of building programs and succeeding in customer-facing roles. You’ve partnered with a diverse set of cross-functional teams to drive meaningful customer and business outcomes.
• Self-starter. Proven experience building and running customer advocacy programs in a B2B SaaS environment. Skilled in program strategy, recruitment frameworks, messaging, campaign planning, and operational execution.
• Champion of the Customer. You believe customers are the company’s most valuable asset. You are passionate about creating mutually beneficial relationships that recognize, celebrate, and amplify customer success while delivering real value back to advocates.
• Natural relationship cultivator and collaborator. You thrive in cross-functional environments and enjoy partnering with Sales, Customer Success, Product Marketing, Field Marketing, and Executives to align advocacy with business priorities. You build trust easily with customers and internal stakeholders alike.
• Exceptional storytelling and confident communicator. You translate customer success and technical outcomes into compelling, credible stories that resonate with buyers and executives alike. You’re comfortable recruiting and engaging senior-level advocates, interviewing customers, and creating advocacy content for multiple audiences—from C-suite leaders to practitioners. You clearly present narratives and program outcomes that build trust, influence decisions, and showcase measurable business impact.
• Systems-savvy learner and operational problem solver. You quickly master new platforms and thrive in…