Brand Manager, Innovation

Overview

Ocean Spray is hiring for a Brand Manager, Innovation. We are a farmer-owned co-op where everyone rolls up their sleeves to get the job done. This is a hybrid role based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays and Fridays remote.

Do you love following trends, tracking consumer behavior, and building new products? Are you passionate about all things cranberries? We are seeking a creative, passionate, and ready-to-innovate leader to join our team. Under the guidance of the Director of Beverage Innovation, you will be responsible for identifying new product growth opportunities, uncovering key consumer insights and category gaps, and defining strategies to bring breakthrough ideas to market.

You will lead cross-functional teams from early ideation through launch. This role requires an entrepreneurial mindset, strong CPG innovation or marketing experience, and a desire to play a pivotal role in transformational beverage innovation.

Position Location: Hybrid role based out of Lakeville, MA or Seaport Boston, MA with remote Mondays and Fridays.

• Partner with the Director of Beverage Innovation to craft a compelling innovation strategy and multi-year pipeline across the shelf-stable juice category and emerging beverage categories and platforms.
• Lead the commercialization of innovation from market assessment through product development, including positioning, design, and activation for new product launches.
• Develop business objectives and marketing plans to drive awareness, trial, and repeat for innovation platforms.
• Lead feasibility validation, project execution, customer sell-in, and performance tracking; collaborate with customer business teams to develop and execute innovation plans.
• Work closely with sales partners to understand customer strategies and integrate them into brand and business plans.
• Manage monthly volume forecasts, collaborating with demand and supply planning to ensure best-in-class accuracy; oversee brand budgets, including advertising and promotional spend for assigned products.

• 4+ years of experience in innovation or marketing, preferably within CPG (food/beverage).
• A creative thinker inspired by what's possible, skilled at bringing ideas to life in ways that drive business results.
• Strong analytical and strategic thinking skills; able to identify growth opportunities through renovation or innovation. Experience with Nielsen and/or IRI preferred.
• A collaborative leader with the ability to inspire and guide cross-functional teams from platform ideation to launch.
• Curiosity and a habit of challenging the status quo—asking why or why not.
• Highly motivated and dedicated, with a natural inclination to contribute beyond your functional role and promote team engagement.
• Ability to multitask and work with agility, switching from business planning and P&L creation to consumer research as needed.
• Strong follow-through and attention to detail; keeps leadership informed with timely and accurate updates on project progress.
• A relationship-builder who values transparency, respect, and collaboration; fosters strong partnerships across teams.

• Bachelors or University Degree (Required);
  Masters Degree (Preferred).
• Work Experience:
  
  At least 5 years of experience.

• Annual Salary: $116,300 - $159,940
• The base salary range information above serves as a guideline; benefits and compensation vary by factors including skills, experience, and company considerations. Eligible positions may include short-term and long-term incentive rewards. We offer a comprehensive benefits program to support health and well-being.
• Benefits: health, dental, vision, HSAs/FSAs, life and accident insurance, wellness programs, telehealth, health coaching, 401(k) with company match, bonuses, flexible scheduling, vacation, holidays, career development, tuition assistance, Linked In Learning, and more.

You might have our iconic cranberry juice in your fridge or have debated canned vs. fresh cranberry sauce. Our cooperative is owned by 700 family farmers who entrust us to create new and innovative products that delight consumers and grow the brand. We value grower ownership, sustainability, integrity, and inclusive teamwork.

• Grower Mindset – Embrace our innovative heritage with confidence and focus on the future.
• Sustainable Results – Deliver results for our grower-owners.
• Integrity Above All – Ethical choices for grower-owners, customers, consumers, and colleagues.
• Inclusive Teamwork – Build diverse, inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.