Senior Analyst

Overview

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa Tech Target, you’ll collaborate and grow alongside industry experts. You’ll work with leading brands and be exposed to world-shaping innovations, helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research.

Informa Tech Target informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI. We offer data-driven, digitally enabled services with impact and measurable outcomes. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

We are seeking an experienced Senior Analyst to join our Consumer team, specializing in the PC and tablet markets in North America and globally. This role combines client communication, primary research, data analysis, and industry expertise to deliver comprehensive, country- and regional-level market intelligence on the PC and tablet markets for our global tier-one clients.

• Client Engagement & Communication
  Lead in client engagements. Primary contact window for all local client communication regarding North American and global insights and data-related inquiries, supported by the global PC analyst team and insights from primary research within their networks.
• Present market research findings in clear, structured formats suitable for various stakeholders.
• Collaborate effectively with clients and team members across multiple time zones to ensure timely communication and delivery of insights.

• Produce insightful, opinionated reports that clients and prospects actively seek.
• Provide expert commentary on industry news and trends, establishing yourself as a recognized thought leader in the PC space.
• Represent Omdia at high-profile industry events and forums.

• Lead in-region primary research efforts, including interviews with key PC industry stakeholders and face-to-face meetings to build strong relationships and credibility.
• Deliver qualitative analysis that explains market developments, highlights risks and opportunities, and provides actionable guidance to various stakeholders.
• Contribute to market tracking databases and forecasts using robust primary and secondary research, clearly documenting assumptions and creating compelling narratives around market trends.
• Develop and maintain a robust network of industry contacts throughout the PC industry.

• Contribute to the development of new research initiatives focused on PC market dynamics.
• Contribute to PR, blogs, and marketing activities to promote PC country- and regional-level research insights
• Support the sales and customer success teams to ensure client requests and other research needs are met promptly.
• Support sales and marketing activities in business development, including identifying new opportunities, supporting client renewals, and contributing to custom research projects.
• Develop and maintain a robust network of contacts throughout the PC industry.

• Quality and accuracy of quantitative and qualitative market intelligence
• On-time delivery of research products
• Client satisfaction and retention
• Expansion of commercial footprint with key prospects
• Growing Omdia’s brand in PC research expertise in North America

This role requires frequent domestic travel and occasional international travel to attend industry events, meet with contacts, and conduct in-person…