Sales Enablement Manager

Steer offers a suite of software tools for today’s automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost‑effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.

Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features. We are always innovating and we are proud to be a leader in the automotive repair industry.

In August 2024 Steer acquired Auto Ops - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. Auto Ops allows customers to smoothly schedule through a shop’s website and Google Business Profile.

We’re a fast‑growing company building the tools, processes, and strategies that power a world‑class sales organization. As we scale, we’re committed to making sure every rep is equipped to ramp quickly, perform at their best, and consistently win. Our enablement function is central to that mission—bridging strategy, execution, and collaboration across Sales, Rev Ops, Product Marketing, and beyond.

We’re looking for a Sales Enablement Manager to own and scale our enablement function. In this role, you’ll design onboarding programs, create playbooks and training materials, drive adoption of sales tools, and partner with leadership to ensure alignment across teams. You’ll be both a strategic leader and a hands‑on builder—shaping the way our sales team learns, sells, and grows.

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Location:

Hybrid in Waltham, MA (3 days onsite/week)

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Reports to:

CRO

• Dependable and consistent, with a strong sense of ownership.
• Skilled at simplifying complex ideas into clear training and content.
• Confident running workshops, roleplays, and presentations.
• Collaborative and able to partner across Sales, Rev Ops, and Product Marketing.
• Strategic in planning but comfortable rolling up your sleeves to execute.
• Curious, adaptable, and eager to continuously improve processes.

• Build and deliver onboarding programs for BDRs, AEs, and managers.
• Develop playbooks, battle cards, talk tracks, and sales decks.
• Drive adoption of CRM and sales tools (Hub Spot, Nooks, etc.).
• Run live trainings, workshops, and certifications.
• Identify performance gaps and build targeted enablement programs.
• Partner with leadership to align messaging, processes, and measurement.
• Track and report on enablement impact (ramp time, quota attainment, productivity).

• 4+ years in Sales Enablement, Training, or Sales Leadership (BDR/AE management a plus).
• Strong understanding of high‑velocity, outbound sales environments.
• Experience creating and delivering training content.
• Excellent facilitation, communication, and coaching skills.
• Hands‑on with CRM and sales tools (Hub Spot preferred).
• Ability to balance strategic planning with tactical execution.

• Background in SaaS or high‑growth startups.
• Experience with sales certifications or structured training programs.
• Knowledge of enablement KPIs and analytics.

• 30‑min Initial Screen (Lead Recruiter)
• 60‑min Collaborator Interview (VP of Product)
• 45‑min Hiring Manager Interview (CRO)
• 60‑min Career Journey Interview (Director of People) & 45‑min Onsite Practical Exercise (Sales Leadership)
• Reference Check

• 100% employer‑paid medical insurance
• Flexible PTO (15‑day minimum)
• Generous parental leave
• 401(k)
• Learning stipend & WFH equipment
• Latest sales tools and tech stack
• Collaborative, high‑growth work environment
• Direct impact on building a world‑class sales team

At Steer, we align our mission of transforming the auto repair experience for shop owners and their customers with your passion for growth, innovation, and excellence. Here, you’ll find opportunities to expand your skills, take on career‑shaping challenges, and contribute to the future of the auto repair industry, all while enjoying comprehensive benefits and flexible work arrangements to support your well‑being.

We value diversity and believe that forming teams in which everyone can be their authentic self is key to our success. We welcome applications from those with diverse backgrounds and industries.

Even if you don’t meet every requirement, we invite you to apply.