Sr. Mgr. Sales Strategy & Commercialization, Beverage

Overview

Ocean Spray is hiring for a Sr. Mgr. Sales Strategy & Commercialization, Beverage. We are a farmer-owned co-op where everyone rolls up their sleeves to get the job done. The Sales Strategy & Commercialization Sr. Manager translates business unit objectives and channel-specific strategies that drive sustainable and profitable growth. This role ensures that merchandising, assortment, pricing and shelving guidance aligns to business unit objectives.

The Sr. Manager leads communication between sales, brand marketing and other cross-functional partners to ensure internal cooperative goals are attained in addition to external customer/channel objectives. You will provide business intelligence for product launches and go-to-market programs to empower the Sales team to create and develop customer plans. The Sales Strategy & Commercialization Manager also leads the Associate Manager, Sales Strategy & Commercialization.

Strategic Planning & Alignment

• Translate BU objectives into sales and channel-specific strategies that drive sustainable growth.
• Set clear executional objectives (merchandising, assortment, pricing, shelving).
• Ensure channel-specific strategies and innovations are developed and aligned with BU priorities.
• Support AOP/LRP sales strategy development and building blocks.
• Act as liaison between Sales, Brand Marketing, and cross-functional teams to ensure alignment.

Customer & Trade Planning

• Support the customer planning process and oversee development of customer-specific plans.
• Support customer promotion calendars following best practices for ROI and seasonality.
• Help evaluate trade promotion requests for financial viability and strategic fit.
• Support customer teams in adjusting trade calendars/spend to hit targets.

Commercialization & Innovation

• Shape innovation pipeline by providing shopper insights and market trends.
• Build new product launch plans and maintain cross-channel view for launches.
• Represent sales on internal projects and ensure timelines and selling materials are met.
• Coordinate execution of sales samples for new SKUs.
• Contribute to go-to-market planning for all BU innovations.

Performance Monitoring & Pricing

• Monitor execution of plans and standard metrics (volume, revenue, profitability, competitive landscape).
• Manage channel strategies, pricing strategies, and display forecasts.
• Prepare justification and execute price increase decks.
• Evaluate items for SKU rationalization process.

Budget & Financial Stewardship

• Represent Sales needs in trade funding deployment for innovations.
• Work with BU and RGM to help develop trade spending budgets and deliverables.
• Participate in demand planning meetings to understand forecast changes.
• Support Revenue Management on pack/price architecture.

Sales Enablement & Communication

• Build sell-in decks for innovation launches and concepts for JBPs.
• Develop brand stories and ensure competitive context for sales teams.
• Deploy and update BU national playbook (including channel breakouts like Food service).
• Coordinate and maintain commercial calendar; lead 2-3 sales webinars annually and support National Sales Meeting.

Bachelor s degree in business or a related field required, MBA preferred.

7+ years  previous experience in sales or marketing within CPG industry preferred.

Team oriented with the ability to engage and influence cross functional teams.

Experience managing people is a plus.

Experience managing relationships with retailer partners, Sales planning experience and marketing knowledge is a plus.

Excellent planning and organizational skills, including superior communication skills (written and verbal).

Bachelor s or University Degree (Required) Master  Degree (Preferred)

At least 7 Years of Experience

$128,000 - $176,000

The base salary range information above serves as a guideline of the position s typical hiring range. We value and appreciate what makes us unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain…