Real Estate Manager, Corporate Clubs

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March
31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

At Planet Fitness, our unique mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. And we’re proud of the amazing Planet Fitness team that supports our clubs and team members. They are comprised of dynamic, dedicated, and talented individuals who represent our values of integrity, transparency, passion, respect, and excellence (while having fun!)

in everything they do.

Joining the PF family means being part of a company that cares about bettering the health and wellbeing of our communities. It means being a part of a supportive, engaging workforce with an inclusive culture that values diversity and creates an environment where everyone can feel they belong. It means encouraging professional growth and development. It means making true, lasting connections with your co-workers with celebrations, team building activities and engaging corporate events!

It means creating a positive impact in our local communities through our Judgement Free Generation philanthropic initiative. It means being part of a brand that you can be proud of!

For the past 30 years, we’ve helped millions of people in their fitness journey and revolutionized the industry along the way. And we’re just getting started!

The Real Estate Manager partners with the Sr. Director of Development Corporate Clubs to manage and drive the Company’s market development strategy across an assigned territory. The Manager is responsible for end-to-end site selection and deal execution, including sourcing and evaluating locations, securing approvals, and negotiating lease agreements to support new club growth and relocations.

The ideal candidate combines strong market insight, financial acumen, and negotiation skills with the ability to manage broker relationships and move deals forward in a fast-paced, growth-oriented environment. The ideal candidate

Market Strategy & Site Selection

• Lead execution of the market development strategy across an assigned territory, ensuring alignment with company growth objectives
• Identify, evaluate, and prioritize sites for new clubs and relocations using demographic analysis, market intelligence, and site visits
• Maintain and continuously update market development plans, ensuring visibility into pipeline opportunities, risks, and competitive activity
• Leverage GIS tools (e.g., Tango) and other analytics platforms to inform site selection and decision-making.

Deal Execution & Negotiation

• Own the end-to-end deal process from initial site identification through lease execution.
• Negotiate Letters of Intent (LOIs) and lease agreements to achieve targeted financial returns and favorable business terms.
• Utilize pro forma financial models to evaluate site viability and ensure deals meet required investment criteria.
• Prepare and present comprehensive site approval packages to the Real Estate Committee, clearly articulating strategic and financial rationale.

Broker & Landlord Relationship Management

• Manage and direct a network of external real estate brokers to ensure a strong pipeline of opportunities.
• Develop and maintain relationships with landlords, developers, and key industry partners to source and secure high-quality sites.
• Represent the company at industry events (e.g., ICSC, Retail Live) to build relationships and stay informed on market trends.

Cross-Functional Partnership & Execution

• Partner closely with Design & Construction to ensure lease terms align with build…