Associate International Product Manager

The Associate International Product Manager (IPM) is responsible for contributing to and supporting the delivery of the global market and product strategy ensuring optimal in-market performance of FMI’s products and solutions. As a member of the International Business Team (IBT), this position is responsible for understanding market trends and needs, proactively collecting voice of customer, and proposing improvements to maintain product competitiveness while developing and maintaining subject matter expertise in their designated area.

The Associate IPM contributes to, and is responsible for, all core elements of their product marketing strategy incl. market understanding, competitive intelligence, event management, clear positioning, messaging and commercial team launch support. In addition, the Assoc. IPM acts as the business representative within Project Teams for their assigned products and supports the Project Leader as needed to act as a facilitator across all stakeholders to ensure our product development projects are delivered successfully.

• Contribute to and lead the systematic commercial development of product(s) from development, launch preparation, launch execution, on-market support and obsolescence.
• Lead the development of the global product strategy of each of their assigned product(s) and ensuring its integration with FMI’s overall portfolio strategy.
• Represent the voice of the customer in the product development process and engage with the US, International and Biopharma commercial teams to maintain a strong understanding of customer needs across each of our global markets.
• Act as the single point of contact for all products in assigned area and develop and maintain an understanding of the diagnostic market, competition, customer needs, technology developments and the evolution of medical practice and management guidelines.
• Gather, refine, analyze and prioritize product requirements from existing and potential customers across all markets and identify portfolio gaps.
• Define key product messaging and work directly with Clinical Development to co-create evidence generation plans for each product.
• Responsible for market segmentation, constructing business models and establishing and monitoring key metrics that define business success of their assigned products.
• Responsible for product demand forecasting, analysis of share performance, trends, and competitive developments.
• Provide on-market product support (e.g. complaints / quality issues) and guidance to the commercial organizations.
• Work with Finance, commercial teams, and Project Leaders to develop robust and consistent analyses and business cases to inform new product development, product and service improvements.
• Lead preparation and occasionally present new product, solution or improvement opportunities to senior leadership and the Portfolio Development Committee (PDC).
• Represent FMI Product team with key customers through congresses, advisory boards, customer meetings, field rides, etc.
• Partner closely with marketing teams to implement go-to-market strategies and tactical plans.
• Translate competitive intelligence into meaningful insights and actions for commercial teams.
• Create relationships and strategic partnerships with key opinion leaders and other stakeholders to execute critical product & business initiatives.
• Travel domestically and internationally up to 25% of the time.
• Other projects as periodically assigned.
• Comply with FMI's attendance policies

• Bachelor’s Degree
• 8+ years’ experience in the diagnostic, pharmaceutical or biotech industry
• 3+ years experience within Global Marketing, Lifecycle Management or similar function

• Master of Business Administration, Master of Science, or other advanced degree
• 10+ years of work experience in product marketing, preferably within medical device or diagnostics Oncology experience within medical device or diagnostics
• International marketing or product strategy and/or product or diagnostic sales experience
• Direct product launch experience including regulatory, access, marketing, and sales
• Sales experience and a deep…