VP, End Client Strategy

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. From cutting‑edge resources and a collaborative environment to the freedom to make an impact, you’ll find the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

As the VP, End Client Experience Strategy, you will be a member of LPL’s Strategy & Growth organization, focusing on developing and advancing LPL’s end client strategy and experience agenda. This role reports to the Senior Vice President of End Client Strategy & Experience and plays a key role in developing and leading strategic initiatives.

You will partner with leadership to identify, prioritize, and execute strategic projects that enhance end client experiences and drive business outcomes. You’ll take a data‑driven approach to evaluate opportunities, prioritize initiatives, and develop actionable recommendations that drive growth, retention, and client satisfaction.

• Lead the development, implementation, and execution of key end client strategy initiatives
• Define and evolve LPL’s enterprise‑wide end client experience vision across the full wealth lifecycle
• Establish clear standards and expectations for what “competitive” end client experiences should be
• Take a data‑driven approach to identify and prioritize opportunities to improve end client experiences
• Evaluate potential opportunities, including building clear business cases and prioritizing highest‑value initiatives
• Develop strategic perspectives on key topics including end client growth, segmentation, and experience priorities
• Lead development of differentiated experience strategies tied to measurable commercial outcomes (e.g., retention, growth, satisfaction)
• Leverage qualitative (market trends, competitive intel, client research) and quantitative (financial data, behavioral data) insights to inform strategy
• Conduct research with advisors and end clients (surveys, interviews, user testing) to inform strategy and validate ideas
• Act as a central strategic partner and influencer across product, technology, operations, and advisor organizations
• Influence senior leadership and governance forums to align priorities, investments, and execution
• Develop and operationalize enterprise frameworks (e.g., experience frameworks, journey maps, business requirements)
• Develop executive‑ready presentations for senior leadership, including management committee and Board audiences
• Drive a cultural shift toward end client‑centricity across the firm

We want strong collaborators who are passionate about improving client experience and shaping how LPL delivers value to its clients. We are looking for people who thrive in ambiguity, can apply analytical thinking and strategic problem solving to identify and activate experience and growth opportunities, and are motivated to influence change at an enterprise level. This role is ideal for someone who enjoys operating at the intersection of strategy, experience, and transformation.

• 2+ years post‑MBA experience or 7+ years total experience
• 5+ years of experience in customer/client experience, corporate strategy, or consulting roles
• Track record of influencing senior leaders and operating in complex, cross‑functional enterprise environments

• Ability to translate vision into actionable frameworks and execution plans
• Strong executive communication and stakeholder management skills
• Data‑driven mindset with experience using insights to inform strategic decisions
• Understanding of areas of specialization within client experience, including but not limited to experience strategy, journey design, experience measurement, product management, behavioral analytics
• Excellent communication skills and ability to articulate compelling, enterprise‑level narratives
• Ability to define a north star vision and translate into actionable frameworks and priorities
• Strong ability to influence without authority across senior stakeholders and functions
• Experience identifying and evaluating strategic opportunities and building business cases
• Ability to…