Senior Behavioral Experimentation Analyst

Help Transform Financial Wellness Through Data, Behavioral Science, and Experimentation

At Voya, we're reimagining how people engage with their financial future. We're seeking a curious, analytical, and innovative Senior Behavioral Experimentation Analyst to join our growing Behavioral Finance Research (Be-Fi) team.

This role sits at the unique intersection of data analytics, behavioral science, and experimentation, helping us understand what drives meaningful financial decisions and how we can improve outcomes for millions of customers.

You'll partner with researchers, product teams, marketers, and business leaders to design and evaluate behavioral and real-world experiments that influence behavior, improve engagement, and shape the future of financial wellness.

In this role, you'll combine:

• Experiment design and statistical analysis
• Behavioral economics and applied research
• Data storytelling and business influence
• Product and marketing innovation

Your work will directly impact how customers save, invest, and make financial decisions while helping position Voya as a leader in behavioral finance innovation.

• Develop and analyze digital experimentation programs, including:
• A/B testing
• Randomized Controlled Trials (RCTs)
• Quasi-experimental studies
• Evaluate the effectiveness of behavioral interventions, messaging strategies, product features, and user experiences.
• Create and manage experiments using platforms such as Optimizely, VWO, and/or Launch Darkly.
• Validate and QA testing environments and data collection processes throughout the research lifecycle.

• Analyze customer behavior and large-scale datasets to identify trends, opportunities, and areas for improvement.
• Apply statistical methods to determine what influences customer actions and decision-making.
• Deliver clear recommendations that drive measurable business and customer outcomes.

• Develop dashboards and reporting tools that track behavioral and business outcomes.
• Collaborate with Product, Data Science, Marketing, and Customer Experience teams.
• Contribute to industry-leading behavioral science research and thought leadership.

• Bachelor's degree in Economics, Statistics, Data Science, Psychology, Behavioral Science, or another quantitative field.
• 2+ years of experience conducting data analysis, experimentation, research, or KPI reporting.
• Hands-on experience designing, running, or analyzing experiments, including A/B testing, RCTs, and similar methodologies.
• Experience working with large datasets and cloud-based data environments.
• Proficiency in tools such as R, SQL, SPSS, STATA, Tableau, Power BI.
• Experience using digital analytics platforms such as Google Analytics or Heap.
• Strong statistical reasoning and analytical problem-solving skills.
• Ability to communicate complex concepts and findings to both technical and non-technical audiences.
• Self-starter mentality with strong collaboration and stakeholder management skills.

• Experience analyzing financial, transactional, or customer behavior data.
• Coursework or professional experience in behavioral economics, behavioral science, consumer psychology, or related disciplines.
• Familiarity with machine learning, personalization models, or recommendation engines.
• Experience with in fintech, financial services, digital products, or customer experience environments.
• Passion for improving financial wellness and helping customers achieve better financial outcomes.

At Voya, you'll have the opportunity to work on meaningful challenges with talented colleagues who are passionate about innovation, research, and customer outcomes.

You'll join a highly visible team with growing investment and executive support, helping expand behavioral-finance capabilities across retirement, wealth, employee benefits, and emerging financial wellness initiatives.

If you're energized by experimentation, fascinated by human behavior, and motivated by making a measurable difference, we'd love to talk with you.

Together, we can help people achieve a better financial future—one insight, experiment, and innovation at a time.