Product Manager II, Growth - Web

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

We're looking for a Product Manager II to join the Growth Product team and own the direct-to-consumer website experience, a significant contributor for how we acquire and convert new members. This is an opportunity to set strategy and directly impact company growth through product experimentation, iteration, and close collaboration with cross-functional teams. You'll define and drive features that move the needle on key business metrics, operating with a high degree of autonomy in a fast-paced environment where data and user insight fuel decision-making.

• Own the strategy and roadmap for the direct-to-consumer website, a core area of the Growth funnel, setting measurable goals tied directly to company growth targets.

• Drive product discovery, delivery, and iteration end-to-end, partnering with Engineering, Design, and Analytics to ship scalable, high-impact solutions on accelerated timelines.

• Design and run a high-velocity experimentation program — define hypotheses, structure A/B tests, interpret results, and translate learnings into a compounding roadmap of wins.

• Partner with Marketing, Brand, and Product teams to translate the WHOOP product offering and brand messaging into a clear, cohesive, and high-converting web experience.

• Lead deep quantitative and qualitative analysis to surface friction points, size opportunities, and build the business case for new investments; prioritize ruthlessly against impact.

• Write crisp product specs and operate as the directly responsible individual for execution quality from discovery through launch and post-launch iteration.

• Mentor more junior PMs and analysts, raise the bar for the team's product craft, and contribute to Growth team operating cadence and best practices.

• 3–5+ years in product management, growth, or a related role with a demonstrated track record of shipping products that produced measurable business impact.

• Strong analytical and problem-solving skills; proficient in SQL and product analytics tools (Amplitude, Sigma, or equivalent) and able to independently pull, model, and interpret data without analyst support.

• Direct experience with web funnel optimization and content strategy, including running structured experimentation programs.

• Direct experience with DTC subscription products or digital consumer growth funnels, including running structured experimentation programs.

• Excellent written and verbal communication; proven ability to influence senior stakeholders, navigate competing priorities, and articulate trade-offs to technical and non-technical audiences alike.

• Sharp product intuition and user empathy paired with a rigorous, data-informed mindset and a bias toward iterative shipping over big-bang launches.

• Comfort with ambiguity; ability to define problems, structure approaches, and drive clarity in fast-moving, loosely-defined spaces.

• Highly organized, adaptable, and energized by a fast-paced, collaborative environment.

• Passionate about fitness, wellness, and WHOOP's mission.

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and…