Lead Product Manager

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March
31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®.

Planet Fitness clubs are largely owner‑operated. The company’s core values—integrity, transparency, passion, respect, and excellence—guide our team in delivering a community‑centric fitness experience.

Joining the PF family means being part of a company that values diversity, promotes professional growth, and actively supports local communities through philanthropy and engagement initiatives. It is a place where employees are encouraged to collaborate, innovate, and be proud of their brand.

The Lead Product Manager will focus on the member’s workout and wellness experience, creating digital tools that enhance member health and satisfaction. This leader will drive product ownership and development within dedicated PODs, collaborating closely with Engineering, UX Design, Analytics, Marketing, Operations, and other stakeholders to launch new features from concept to market.

This role is ideal for someone who has built consumer‑facing mobile applications (retail, subscription, digital consumer) and enjoys working cross‑functionally to solve real customer problems. Experience in fitness, health, wellness or lifestyle applications is highly desirable.

Product Execution & Delivery

• Owns execution of the Workout & Wellness product roadmap, delivering new features and enhancements that improve member engagement, workout experiences, and long‑term retention.
• Leads product development from discovery through launch, including opportunity identification, requirements definition, prioritization, sign‑offs, user acceptance testing, launch readiness, and post‑launch optimization.
• Leads and actively participates in Agile sprint ceremonies, including sprint planning, daily stand‑ups, backlog refinement, sprint reviews, and retrospectives, to align cross‑functional teams and drive successful product delivery.
• Writes detailed user stories, acceptance criteria, product requirements, and feature documentation that enable successful development and delivery.
• Champions an MVP‑first mindset by identifying the highest‑value product solutions that balance member experience, business value, and technical feasibility.
• Drives timely decision‑making throughout development while proactively removing obstacles and resolving competing priorities.

Member Experience & Product Innovation

• Develops a deep understanding of Planet Fitness member behaviors, motivations, and workout journeys through research, analytics, usability testing, and surveys.
• Synthesizes quantitative and qualitative insights into opportunity hypotheses, product strategy, and prioritized roadmap investments.
• Manages research and testing, e.g., surveys, concept testing, clickstream data, and A/B testing. Transforms insights into opportunity hypotheses and product requirements.
• Identifies opportunities to create engaging workout experiences that support members both inside and outside the club.
• Partners with UX Design teams to ensure intuitive, user‑centered digital experiences that reflect Planet Fitness' brand and member expectations.
• Monitors emerging trends in digital fitness, wellness, mobile technology, and consumer behavior to identify new product opportunities and help inform long‑term product strategy.

Cross‑Functional Collaboration

• Serves as the primary product representative within dedicated PODs and partners closely with Engineering, UX Design, Analytics, Marketing, and Operations.
• Collaborates with business stakeholders to gather requirements, prioritize requests, and align product development with organizational objectives.
• Works effectively across multiple departments to ensure…