Manager, Menu Strategy

The primary responsibilities of this job include, but are not limited to:

• Contribute to developing comprehensive brand strategies alongside Platform Leads, taking into account consumer, category, and market trends.
• Assist in the development of a 3-year pipeline alongside Platform Leads, identifying white space opportunities and new product and line extension opportunities by analyzing market trends, consumer needs, and avenues for business growth.
• Oversee the lifecycle and ongoing management of individual platforms.
• Continuously monitor and report on platform performance to ensure optimal operation and identify areas for improvement.
• Collaborate with Platform Leads to identify opportunities for platform enhancement, provide actionable recommendations, and execute plans effectively.
• Support the creation and maintenance of presentations, pipelines, and other related documentation.
• Assist in both short-term and long-term Integrated Marketing Calendars to ensure cohesive and timely execution of marketing initiatives.
• Collaborate with cross-functional teams to successfully execute and launch calendar programs and campaigns.

Qualifications include:

• Located in the Boston Metro Area – hybrid model 4 days in office
• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years proven experience in marketing strategy, product innovation, campaign management, and cross-functional team collaboration.
• Preference for past experience in restaurant/retail and/or consumer goods industries.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a passion for innovation and continuous improvement.

• Required travel -

• While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboards