Product Manager, Individual & Family

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The Product Manager is responsible for the strategy, development, performance, and ongoing evolution of assigned products and programs across the organization's portfolio. This role manages products through the full lifecycle, from market assessment and business case development through implementation, launch, optimization, and retirement.

The Product Manager has primary responsibility for the Individual & Family product portfolio and associated growth initiatives. In addition, the role contributes to product strategy, growth opportunities, and portfolio initiatives that may span multiple products, customer segments, and lines of business. Through analysis of customer needs, market opportunities, business performance, and industry trends, this role develops product strategies and roadmaps that drive customer value, business growth, and organizational objectives.

Working closely with cross-functional teams, the Product Manager leads product initiatives, supports strategic decision-making, and delivers solutions that meet customer needs while advancing the organization's long-term goals.

• Serve as the primary product owner for assigned products and strategic initiatives, with primary responsibility for the Individual & Family portfolio, including strategy, performance management, roadmap development, and lifecycle management.
• Manage assigned products throughout the full product lifecycle, including development, launch, enhancement, optimization, and retirement.
• Develop and maintain a rolling 3-5 year product roadmap aligned with organizational priorities, customer needs, market opportunities, and financial objectives.
• Evaluate product performance and identify opportunities to improve growth, customer value, profitability, and operational effectiveness.
• Define product requirements and priorities that support customer and business needs.
• Develop business cases, financial analyses, forecasts, and recommendations to support product decisions and investments.
• Present product strategies, performance updates, and recommendations to leadership and key stakeholders.

• Lead development and execution of growth strategies for the Individual & Family portfolio.
• Identify opportunities for product enhancements, new offerings, market expansion, and customer experience improvements.
• Assess customer needs, market trends, emerging opportunities, and business challenges to inform product strategy.
• Evaluate and support growth opportunities that may extend beyond the Individual & Family portfolio and contribute to broader organizational objectives.
• Support the development and implementation of growth initiatives across products, customer segments, and distribution channels.
• Translate research, market insights, customer feedback, and business performance data into actionable recommendations.
• Partner with cross-functional teams to evaluate, prioritize, and implement future product opportunities.

• Monitor industry trends, market developments, customer needs, and competitive activity to inform product strategy and decision-making.
• Analyze product performance, customer feedback, utilization patterns, and market data to identify risks, opportunities, and improvement initiatives.
• Collaborate with Market Research, Sales, and Marketing teams to understand customer expectations, purchasing behaviors, and market dynamics.
• Maintain awareness of industry best practices, emerging trends, and evolving…