Social Media Content Specialist

Mission Summary

As the Social Media Content Specialist, you will be a voice and visual content producer for Motional. You will oversee the company’s social presence—from the development of a content calendar to the copywriting, graphic design and photo or video editing for post creation; plus publishing and community monitoring or engagement. The ideal candidate has an interest in turning complex technology into easy-to-understand stories while building a brand that prioritizes safety, reliability and accessibility.

1.Content Development and Planning

Social Platforms Plan:
Develop and execute a comprehensive social media content plan and editorial calendar across Linked In, X, Instagram and emerging platforms as appropriate.

• Brand Guardianship: Ensure content reflects a "safety-first" culture and aligns with brand guidelines.
• Community Engagement: Monitor for platform engagement opportunities to foster positive brand awareness and corporate reputation growth.

Business Materials:
Contribute to creation of marketing materials, presentations, newsletter designs and more, as needed.

2.Creative Production

• Graphic Design: Create infographics, social tiles, and presentation assets that visualize how technology is developed, tested and results in a consumer benefit.
• Video Editing: Go from development of a storyboard to the creation of videos that demonstrate technical capability, team work and customer experience.
• Photo Editing: Direct and edit photography of everything from fleet maintenance to road testing and software development to team outings.
• AI Integration: Utilize cutting-edge AI generative tools for asset enhancement, workflows, and experimental content formats.

3.Performance and Analytics

• Data-Driven Decision-Making: Track KPIs (Engagement, Share of Voice, Sentiment) and translate data into actionable content pivots.
• Social Monitoring: Monitor industry trends, competitor moves, and public sentiment to constantly learn, innovate and improve.

• Experience: 1-4 years of experience in graphic design and/or managing social media platforms.
• Technical Portfolio: A design portfolio showcasing video editing (Adobe Premiere Pro, Final Cut Pro, Cap Cut, Adobe After Effects), graphic design and photo editing (Adobe Creative Cloud: Illustrator, InDesign, Photoshop).

Communication: Experienced copywriting skills; the ability to translate "engineer-speak" into compelling human stories.

This role is hybrid from our Boston or Pittsburgh office. It requires two in-office days each week, ideally Tuesday and Thursday.

The salary range for this role is an estimate based on a wide range of compensation factors including but not limited to specific skills, experience and expertise, role location, certifications, licenses, and business needs. The estimated compensation range listed in this job posting reflects base salary only. This role may include additional forms of compensation such as a bonus or company equity.

The recruiter assigned to this role can share more information about the specific compensation and benefit details associated with this role during the hiring process. Candidates for certain positions are eligible to participate in Motional’s benefits program. Motional’s benefits include but are not limited to medical, dental, vision, 401k with a company match, health saving accounts, life insurance, pet insurance, and more.

Salary Range: $68,000 USD - $86,000 USD

Motional is a driverless technology company making autonomous vehicles a safe, reliable, and accessible reality. We’re driven by something more.

Our journey is always people first.

We aren't just developing driverless cars; we're creating safer roadways, more equitable transportation options, and making our communities better places to live, work, and connect. Our team is made up of engineers, researchers, innovators, dreamers and doers, who are creating a technology with the potential to transform the way we move.

Higher purpose, greater impact.

We’re creating first-of-its-kind technology that will transform transportation. To do so successfully, we must design for everyone in our cities and on our roads. We believe in…