Manager, Brand Design

About this position:

Reporting to the Executive Creative Director, the Brand Design Manager will lead visual storytelling and creative execution across Later’s marketing initiatives, driving brand recognition and engagement through innovative design solutions. You will own the visual identity of key marketing campaigns while establishing creative standards that resonate with our enterprise B2C brand and agency audiences. This role requires a strategic, creative thinker with proven experience mentoring design teams and delivering high‑impact visual campaigns in the social media and influencer marketing space.

• Oversee art direction and visual execution for major product launches and multi‑channel marketing campaigns, ensuring cohesive visual storytelling across digital and print touchpoints.
• Develop creative concepts and visual strategies that align with business objectives and brand positioning.
• Collaborate with Creative Director to evolve Later’s visual brand identity and design systems.
• Present creative concepts and articulate rationale to executive stakeholders, incorporating feedback while maintaining creative vision.

• Create compelling visual assets for websites and landing pages, email campaigns, social media content, events and webinars, sales enablement, and other marketing collateral.
• Develop templates and design systems that enable scalable, consistent creative production.
• Ensure all creative output meets Later’s brand standards and delivers exceptional user experience.
• Stay current on design trends, emerging technologies, and platform‑specific best practices.
• Lead and manage a team of brand designers, providing mentorship, professional development, and career growth opportunities.
• Establish high quality standards for design execution, systems development, presenting and reviewing deliverables, and deadline‑driven workflows.
• Conduct regular one‑on‑ones, performance reviews, and goal‑setting sessions with direct reports.
• Foster a collaborative creative environment that encourages innovation and continuous improvement.
• Manage workload distribution and resource allocation across the design team to meet project deadlines.
• Lead creative brainstorming sessions and contribute strategic insights to campaign development.
• Partner closely with copywriters, product marketers, web developers, and cross‑functional teams.
• Build team capabilities through coaching, feedback, and identifying skill development opportunities.

• Ensure consistent application of Later’s brand identity across all marketing channels and customer touchpoints.
• Identify opportunities to push creative boundaries while maintaining brand integrity and enterprise credibility, developing visual narratives that communicate Later’s value proposition to senior marketing leaders and decision‑makers.
• Adapt creative strategies for different audience segments, from creators to CMOs to social media managers.
• Create compelling case studies and customer success stories that showcase Later’s platform capabilities.

• Use data and analytics to evaluate creative performance and inform design decisions; design A/B tests for visual elements to optimize conversion rates and engagement.
• Analyze campaign performance metrics to identify successful design approaches and areas for improvement.
• Iterate on creative based on performance data, user feedback, and market response.
• Document and share learnings to continuously improve creative effectiveness.

• High‑quality, on‑brand creative that elevates Later’s visual presence across all customer touchpoints.
• Scalable design systems and templates that increase team efficiency and output consistency.
• Strong partnership and alignment with cross‑functional teams leading to elevated campaign execution.
• A high‑performing design team with clear development, feedback loops, and strong creative output.
• Measurable improvement in campaign performance through data‑informed creative optimization.
• Recognition from internal stakeholders and external audiences for visual excellence and brand storytelling.

• 8+ years of experience in art direction,…