Social Media Strategist

Title: Social Media Strategist

Location: Boston, MA

Duration: 7 months contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Key Responsibilities:

Content Development: Conceptualize and create compelling social-first content for key brand stories across priority social platforms (Instagram, Tik Tok, X, You Tube)

Platform Management: Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles — updating bio copy and links, highlights, playlists, etc.

Community Building & Management: Engage with, listen to, and grow our social communities through monitoring, responding to and engaging directly with our followers.

Social Listening: Keep a pulse on sentiment and trends across social ecosystem, elevatingopportunities to react and participate.

Brand Voice: Maintain and evolve brand TOV across social platforms, ensuring consistency with our brand positioning.

Relationship Management: Collaborate with all key stakeholders across external partners (agencies) and internal departments including Brand, Creative, and Comms.

Qualifications:

• Advanced knowledge and understanding of today’s most popular social platforms and their place in Gen Z culture.
• Internet junkie, tapped into streetwear/fashion news with the ability to identify social media trends across style, sports, art, music, pop culture, etc.
• Proven experience in social media management and community management for a brand(s), executing a best-in-class engagement strategy with audiences.
• Strong writer with the ability to adapt to a brand TOV, embodying brand persona in all outbound messaging.
• A high standard of creative taste with a detail-oriented mindset and excellent written and communication skills.
• A highly motivated and collaborative worker, able to drive projects forward independently, deliver within tight timelines and work cross-functionally.