Social Media Strategist

Social Media Strategist

1 Lovejoy Wharf, Boston, MA 02114, Traditional hybrid model with Fridays remote.

8 Months Contract

Education - Bachelor's degree is required

• At least 5 YOE in a higher social media role working for top brands/companies (New Balance, Rebook, NBA, etc.)
• EXPERT in Instagram, Tik Tok, X, and You Tube
• Loves and understands the Converse/Client brand, staying ahead of social media trends

Previous Client experience is not required.

• Content Development:
  Conceptualize and create compelling social‑first content for key brand stories across priority social platforms (Instagram, Tik Tok, X, You Tube).
• Platform Management:
  Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles—updating bio copy and links, highlights, playlists, etc.
• Community Building & Management:
  Engage with, listen to, and grow our social communities through monitoring, responding to, and engaging directly with our followers.
• Social Listening:
  Keep a pulse on sentiment and trends across the social ecosystem, elevating opportunities to react and participate.
• Brand Voice:
  Maintain and evolve brand TOV across social platforms, ensuring consistency with our brand positioning.
• Relationship Management:
  Collaborate with all key stakeholders across external partners (agencies) and internal departments including Brand, Creative, and Comms.

• Advanced knowledge and understanding of today’s most popular social platforms and their place in Gen Z culture.
• Internet junkie, tapped into streetwear/fashion news with the ability to identify social media trends across style, sports, art, music, pop culture, etc.
• Proven experience in social media management and community management for a brand(s), executing a best‑in‑class engagement strategy with audiences.
• Strong writer with the ability to adapt to a brand TOV, embodying brand persona in all outbound messaging.
• A high standard of creative taste with a detail‑oriented mindset and excellent written and communication skills.
• A highly motivated and collaborative worker, able to drive projects forward independently, deliver within tight timelines and work cross‑functionally.