Audience Growth Lead, Monitor

Audience Growth Lead, The Christian Science Monitor

Job Category
:
Product Manager

Requisition Number
: AUDIE
001606

• Full-Time

Showing 1 location

Department:
The Christian Science Monitor

SUMMARY

The Christian Science Monitor is a mission-driven international news organization undergoing a period of strategic renewal. Amid a rapidly changing media landscape, we are deepening our commitment to thoughtful, independent journalism while adapting to the opportunities and challenges of the AI era. This is an opportunity to help a distinctive organization shape how that journalism reaches and resonates with audiences around the world.

The Audience Growth Lead works with the newsroom as well as the product and promotions teams to grow and deepen The Christian Science Monitor’s audience through thoughtful, mission-aligned strategies that increase subscriptions, engagement, and loyalty.

As a key hub in newsroom operations, the role is pivotal in ensuring that Monitor journalism reaches the right audiences in the right ways. The Audience Growth Lead brings a disciplined, curious approach to understanding how readers discover, engage with, and return to our journalism—translating insights into clear actions that strengthen impact and sustainability.

This is a hands‑on role that blends strategic thinking with direct execution. The Audience Growth Lead partners across the newsroom and business teams to improve performance through search (SEO, AEO, and GEO), newsletters, homepage strategy, and audience development initiatives. The role requires strong judgment, data fluency, and the ability to turn insight into practical steps that will drive growth.

The Audience Growth Lead approaches audience work with curiosity and open‑mindedness. The incumbent prizes clarity, experimentation, and continual learning. They are also comfortable recognizing that, at the Monitor, success is not defined solely by numbers. We are inspired by our founder Mary Baker Eddy’s instruction to “injure no man, but to bless all mankind.”

The Audience Growth Lead is motivated by The Christian Science Monitor’s founding mission “to spread undivided the Science that operates unspent.” That includes hewing to our five operational guidelines:

• Bring a healing, purifying thought to many homes. We counteract cynicism about news and humanity by upholding a higher standard of both.
• Get above the fray. Because we’re owned by a church, we’re free from corporate and political interests.
• Cover the day’s vital global news. We provide a trustworthy and concise compilation for our thoughtful, busy readers.
• Investigate ideals and endeavors, not just events. We keep abreast of the times by recognizing key currents of thought and their impact.
• Be clean, family‑friendly, and non‑sensational. We are “a newspaper for the home.”

The Audience Lead embraces our newsroom’s three culture pillars:

• We’re scrappy. We seek creative solutions. We’re hungry and nimble. We experiment and streamline.
• We’re rigorous. We embrace others challenging our ideas and our writing. We strive for editorial excellence, and we help each other continually improve. We know that feedback is a gift.
• We have unwavering fidelity to our mission. We make our founding mission the basis for every decision and initiative.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The Audience Lead is responsible for working with CSM senior management to drive audience growth and engagement through a combination of data‑informed strategy, editorial partnership, and hands‑on execution. The incumbent operates as an individual contributor, collaborating across teams to improve performance and build sustainable audience relationships.

Core responsibilities include:

• Works with the Managing Publisher, editorial leaders, the analytics team and product partners to define and advance audience growth priorities, with a focus on subscription growth, engagement, and newsletter expansion.
• Leads day‑to‑day execution of audience strategies across key channels, including search (SEO), emerging generative search (GEO), newsletters, homepage, and distribution platforms.
• Partners directly with editors and writers to shape story framing, write and refine headlines, and optimize packaging to improve reach, engagement, and subscription conversion—while maintaining Monitor voice and sensitivities.
• Excels at partnering with teams across the organization, particularly analytics and marketing/promotions, to drive maximum impact.
• Leads SEO strategy and execution, including keyword identification, headline optimization, and ongoing refinement of content to improve search visibility and performance.
• Identifies opportunities to grow subscription conversion and reader loyalty through content strategy, user journeys, and audience insights.