Growth Manager, Creative Arts​/Media

Overview

Lyric Stage Boston produces and presents live theatre that brings people together and creates great experiences. We lead efforts to integrate theatre and theatre education into the lives of all residents of greater Boston. Our five-show subscription season includes a variety of drama, comedy, and musical productions, which run from September through June each year.

We seek a Growth Manager to transform our marketing and communication activities with a focus on audience acquisition and development. The role is responsible for delivering robust digital and social media strategies for cross-platform creative campaigns that communicate the excitement and relevance of live theatre. Our aim is to highlight the stories we produce and the unique experiences we create in the intimacy of our 244-seat theatre, especially among general consumers who may be unaware, uncertain, or skeptical of attending live theatre.

The role sits at the intersection of creative strategy and performance marketing.

Reporting to: Managing Director

Managing: Design, Photography, and Video Freelancers;
Work-Study Students

Hours: 35 hours per week, Monday-Friday. Additional hours, including evenings and weekends, may be required to satisfy the requirements of this role within a working theatre; PTO is offered in lieu of overtime

Vacation: Flexible PTO

Benefits: Complimentary show tickets;
Health and additional insurance options

Purpose of role: The Growth Manager is a member of the company’s full-time team, reporting to the Managing Director and working closely with the Audience Experience Senior Manager and Box Office & Front of House Manager (Group Sales). This role requires equal measures of strategic development and tactical delivery. The Growth Manager is responsible for developing and delivering digital and social media strategies and creative campaigns to market Lyric Stage, its productions, and community and artistic programs across all relevant platforms and channels.

A primary objective is to acquire new audiences and increase the recency and frequency (i.e., loyalty) of occasional and single-ticket bookers.

• Provide strategic and operational support to help Lyric Stage achieve its artistic and financial objectives.
• Manage Lyric Stage’s digital strategy including website CMS management, campaign landing page updates, content publishing, and coordination with external partners/freelancers where needed, as well as social media and broader online presence (e.g., Google Reviews, Trip Advisor, etc.), ensuring cross-platform integration of all marketing campaigns and communications.
• Lead the planning and delivery of digital and social media and creative marketing campaigns for all Lyric Stage productions.
• Create and deliver audience development strategies to reach and retain new audiences with development of integrated communications strategies, including expansion of our Membership program.
• Collaborate with cross-functional team members and design/photography freelancers on the development and delivery of key art and imagery/visuals to support creative marketing campaigns across print and digital media.
• Produce independently and create briefs and coordinate design, photography, and video freelancers to deliver digital assets for all promotional activities.
• Develop and deliver content and support community development between productions, particularly around rehearsal/creative processes, artist stories, backstage moments, audience and community narratives, and mission-led storytelling, including our community and artistic programs (e.g., Backstage).
• Act as an advocate and custodian of the Lyric Stage brand across primary digital and social media channels and occasional print collateral, ensuring a confident and consistent visual identity and voice across all Lyric Stage productions and activities.
• Maintain the highest possible standard of excellence in all Lyric Stage brand and communication output.
• With the Managing Director, prioritize, experiment, and identify highest-impact opportunities and set appropriate performance targets and budgets; monitor expenditure to ensure agreed spending limits are…