Senior Lead, Producer

Senior Lead, Producer

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Lead, Producer to help build and scale our internal production function. This role will serve as a key creative and operational partner across Brand, Creative, Social, and Sports & Talent, bringing WHOOP's storytelling vision to life through best-in-class production execution across campaigns, product launches, partner shoots, and social content. The ideal candidate thrives in fast-paced environments, combines strong creative instincts with operational rigor, and can seamlessly move between strategic planning and hands-on production execution while helping establish scalable systems that support WHOOP's growing content and creative ecosystem.

Responsibilities:

• Lead end-to-end production management across campaigns, product launches, partner shoots, social content, and brand storytelling initiatives.
• Partner closely with Brand, Creative, Social, Sports & Talent, and Operations teams from concept through final delivery, helping shape production approaches, creative execution, and operational plans.
• Build and maintain integrated production calendars and project plans, ensuring alignment across pre-production, production, post-production, localization, and delivery timelines.
• Own day-to-day production execution including timelines, scheduling, call sheets, budget management, vendor coordination, shoot logistics, asset delivery, and production operations across multiple concurrent projects.
• Build and operationalize scalable production workflows, resource planning systems, and processes that improve efficiency, visibility, and cross-functional collaboration.
• Develop scalable localization support plans that enable creative adaptation across global markets, including support for in-market productions, regional content needs, and localized asset delivery.
• Manage relationships with production companies, freelancers, photographers, editors, agencies, and external partners to ensure high-quality execution and operational excellence.
• Partner cross-functionally to ensure productions are delivered on time, on budget, and at a high creative standard while balancing multiple business priorities.
• Support production forecasting, budget planning, and resource allocation decisions, helping inform future production investment and resourcing needs.
• Identify opportunities to improve production efficiency, communication, collaboration, and output quality through process optimization, workflow improvements, and emerging production technologies.
• Contribute to the evolution and scaling of WHOOP's production operating model, including workflows, vendor partnerships, production standards, and organizational best practices.

Qualifications:

• 8+ years of experience in integrated production or creative production within agency, media, sports, wellness, entertainment, or consumer brand environments.
• Proven experience leading complex productions across campaigns, branded content, social, video, editorial, and integrated marketing initiatives.
• Strong creative judgment and experience partnering closely with Brand, Creative, and Editorial teams to execute high-quality storytelling.
• Experience managing production timelines, budgets, vendors, external partners, and cross-functional production workflows.
• Strong operational mindset with experience building or improving scalable production systems, processes, and workflows.
• Ability to manage multiple priorities simultaneously while bringing structure, clarity, and executional rigor to fast-paced environments.
• Exceptional communication, organization, and cross-functional collaboration skills.
• Builder mentality with a proactive, solutions-oriented approach to problem solving and operational improvement.
• Familiarity with emerging AI-enabled production workflows and a demonstrated ability to evaluate, implement, and scale tools that improve creative execution, operational efficiency, and content velocity.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks,…