Social First Art Director

Title Social First Art Director
Location
Boston, MA,
Pay
: $80-85 per hour DOE
Duration
: 3 month contract possible extension

We are seeking a Social-First Art Director who lives and breathes social media and digital content, bringing a modern, culture-driven aesthetic and strategic perspective to compelling creative work.

In this role, you will primarily support a leading brand's social and digital channels, with occasional opportunities to contribute to additional client and social brand initiatives. You'll work in a fast-paced, collaborative environment alongside a multidisciplinary creative team to develop authentic, platform-native content that drives engagement, sparks conversation, and strengthens social presence.

Supported by a copywriter and editor, you'll be an agile, self-directed creative who can take ideas from initial concept through final delivery. You'll report directly to the Creative Director
.

• Own multi-platform design excellence by creating platform-native assets for Meta, Tik Tok, and other digital channels
  .
• Develop creative that elevates brand presence while maintaining an authentic, culturally relevant social voice.
• Stay current on evolving social platforms, emerging trends, cultural moments, formats, and audience behaviors, proactively identifying opportunities for the creative and marketing teams.
• Concept both within and beyond the brief, balancing immediate business needs with ideas that offer longevity, scalability, and cultural relevance.
• Partner closely with marketing program managers to translate insights, performance data, and business objectives into compelling visual concepts and creative territories.
• Collaborate with copywriters to create cohesive experiences where visual storytelling and messaging work seamlessly together.
• Storyboard, design, and, when needed, direct social-first video content across multiple platforms.
• Experiment with and incorporate AI-powered creative tools
  , including generative image, video, motion, and other emerging technologies, to accelerate concept development and create finished social content.
• Rapidly iterate creative based on shifting priorities, evolving requirements, audience insights, performance results, and emerging platform opportunities.
• Present creative concepts and recommendations clearly to internal stakeholders and cross-functional partners.
• Help establish and maintain a high standard of creative quality, consistency, and innovation across social and digital channels.

• 5+ years of experience in Art Direction, Social Media Content Creation, or a related creative discipline within an agency, in-house creative team, or similar environment.
• Strong portfolio demonstrating art direction, conceptual thinking, visual storytelling, and high-quality social and digital work
  .
• Advanced proficiency with Adobe Creative Suite for Mac and hands-on experience creating content using native tools within Tik Tok, Meta, and other social platforms.
• Strong understanding of social media behaviors, platform-specific formats, audience engagement, and content best practices.
• Demonstrated ability to create platform-native, social-first content rather than simply adapting traditional creative for social channels.
• Experience developing and directing short-form video content for social platforms.
• Comfortable collaborating with designers, editors, producers, writers, marketers, and other creative disciplines.
• Passion for technology, innovation, emerging creative tools, and the evolving potential of AI in creative development and production
  .
• Ability to work independently, manage multiple priorities, and move quickly in a dynamic environment.
• Excellent interpersonal, communication, and presentation skills, with the ability to effectively present ideas to both small and large groups at all levels of an organization.
• A proactive, curious, and culturally aware creative mindset with a strong understanding of what makes content resonate in today's social landscape.