Senior Producer Brand Storytelling - Boston

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.

Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.

The Senior Producer, Brand Storytelling is responsible for developing and producing compelling editorial content that brings Empower’s brand, products, leaders, employees, and customer stories to life. This role combines journalism, creative storytelling, and multimedia production to create authentic, engaging narratives that deepen audience trust, strengthen brand affinity, and support strategic business priorities. Working cross-functionally with Brand, Communications, Product Marketing, Social, Creative, and executive stakeholders, the Senior Producer leads content development from concepts through final delivery across video, audio, written, and digital formats.

This role applies strong editorial judgment, storytelling expertise, and production leadership to create content that is credible, human-centered, and aligned with Empower’s brand standards.

What you will do:

Identify, research, and develop compelling stories across Empower’s products, customers, employees, leadership, and brand initiatives.

Translate complex financial wellness, wealth, and retirement topics into clear, engaging, audience-focused narratives.

Create and pitch editorial concepts for video series, podcasts, executive storytelling initiatives, customer features, and branded content programs.

Lead end-to-end production of multimedia content from concept development through final publication.

Conduct research, interviews, story development, scriptwriting, editorial planning, and content review activities.

Coordinate production schedules, talent preparation, shoot logistics, recording sessions, and post-production workflows.

Collaborate with creative internal teams and external production partners to ensure high-quality content execution.

Oversee editing workflows, review cycles, fact checking, stakeholder approvals, and final content delivery.

Produce recurring video and podcast content featuring executives, customers, industry experts, and subject matter experts.

Prepare hosts, executives, and on-camera talent through interview preparation, scripting support, and storytelling guidance.

Shape narratives with strong editorial judgment, pacing, tone, and audience relevance across long-form and short-form formats.

Develop platform-specific content adaptations and promotional assets for social and digital channels.

Apply journalistic principles to uncover authentic insights, strengthen storytelling quality, and maintain content credibility.

Ensure all content meets established editorial, legal, compliance, brand, and quality standards.

Monitor emerging storytelling trends, audience behaviors, podcast formats, creator-led media, and content distribution best practices.

Partner with cross-functional stakeholders to align content strategies with organizational objectives and audience needs.

Support the development, execution, and growth of recurring content franchises, executive-led storytelling series, and thought leadership programming.

Contribute as an individual contributor without formal people leadership responsibilities.

What you will bring:

Bachelor’s degree required in Journalism,…